How popular isSpex4Less?
In September 2026, people searched for Spex4Less by name about 3,600 times in the United Kingdom, a 33.3% decrease from the previous year. These searches made up 0.22% of all United Kingdom optician searches, placing Spex4Less tenth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about opticians, Spex4Less did not appear in any of the answers.
Spex4Less is the tenth most searched of 11 competitors and not listed in any AI answer.
SpecsaversShare of searches 51.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Vision ExpressShare of searches 15.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
BootsShare of searches 15.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Glasses DirectShare of searches 10.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Spex4LessShare of searches 0.22%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top opticians in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Spex4Less did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specsavers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Glasses Direct3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SelectSpecs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Vision Express2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Boots2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cubitts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ace & Tate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Optical Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bloobloom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Spex4Less0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about opticians
4 answers
Asked ChatGPT
“Where should I buy glasses in the UK?”
Asked ChatGPT
“What are the best opticians in the UK?”
Asked ChatGPT
“What's the best place to buy prescription glasses online in the UK?”
Searched Google, AI Overview
“opticians”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“glasses online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which opticians compete with Spex4Less?
Share of searches by month for Specsavers, Vision Express, Boots, Glasses Direct, SelectSpecs, Spex4Less. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | Vision Express | Boots | Glasses Direct | SelectSpecs | Ace & Tate | Cubitts | Optical Express | Bloobloom | Spex4Less | SmartBuyGlasses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 15.5% | 15.5% | 8.5% | 3.1% | 1.5% | 1.4% | 1.4% | 0.62% | 0.34% | 0.23% |
| Nov 2025 | 52% | 15.6% | 15.5% | 8.5% | 3.1% | 1.3% | 1.4% | 1.4% | 0.62% | 0.34% | 0.23% |
| Dec 2025 | 51.8% | 15.5% | 15.5% | 8.5% | 3.1% | 1.5% | 1.4% | 1.4% | 0.76% | 0.28% | 0.22% |
| Jan 2026 | 52.4% | 15.8% | 15.8% | 8.6% | 2.6% | 1.3% | 1.2% | 1.2% | 0.63% | 0.35% | 0.19% |
| Feb 2026 | 49.5% | 18.2% | 14.8% | 9.9% | 2.4% | 1.2% | 1.3% | 1.3% | 0.73% | 0.32% | 0.22% |
| Mar 2026 | 53.9% | 16.3% | 13.3% | 8.9% | 2.7% | 1.4% | 1.2% | 1.2% | 0.65% | 0.36% | 0.24% |
| Apr 2026 | 49.2% | 18% | 14.7% | 9.9% | 2.4% | 1.5% | 1.6% | 1.3% | 0.72% | 0.32% | 0.26% |
| May 2026 | 49.5% | 18.1% | 14.8% | 9.9% | 2.4% | 1.2% | 1.3% | 1.3% | 0.73% | 0.32% | 0.26% |
| Jun 2026 | 51.4% | 15.4% | 15.4% | 10.3% | 2.5% | 1.3% | 1.4% | 1.1% | 0.62% | 0.28% | 0.23% |
| Jul 2026 | 50.4% | 15.1% | 15.1% | 10.1% | 4.5% | 1.3% | 1.4% | 1.1% | 0.61% | 0.33% | 0.22% |
| Aug 2026 | 48% | 17.6% | 17.6% | 9.6% | 2.4% | 1.2% | 1.3% | 1.1% | 0.71% | 0.32% | 0.21% |
| Sep 2026 | 51.3% | 15.4% | 15.3% | 10.3% | 3.1% | 1.3% | 1.1% | 1.1% | 0.62% | 0.22% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 823K | 0% | +3.3 points | |
| 2, held 2nd | 15.4% | 247K | -18.3% | -2.2 points | |
| 3, held 3rd | 15.3% | 246K | -18.3% | -2.2 points | |
| 4, held 4th | 10.3% | 165K | 0% | +0.7 points | |
| 5, held 5th | 3.1% | 49.5K | +22.2% | +0.7 points | |
| 6, moved from 7th to 6th | 1.3% | 21K | +2.4% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.1% | 18.1K | -18.5% | -0.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.1% | 18.1K | 0% | +0.1 points | |
| 9, held 9th | 0.62% | 9.9K | -18.2% | -0.1 points | |
| 10, held 10th | 0.22% | 3.6K | -33.3% | -0.1 points | |
| 11, held 11th | 0.18% | 2.9K | -19.4% | 0 points |
51.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +3.3 points.
15.4%
Held 2nd. 247K estimated branded searches, -18.3% vs prior month. Share -2.2 points.
3.
Boots15.3%
Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.
10.3%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.1%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
1.3%
Moved from 7th to 6th. 21K estimated branded searches, +2.4% vs prior month. Share +0.1 points.
7.
Cubitts1.1%
Moved from 6th to 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
1.1%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.62%
Held 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
10.
Spex4Less0.22%
Held 10th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
0.18%
Held 11th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Compare popularity between Spex4Less and its closest rivals
Every comparison with Spex4Less
10 comparisons
How has branded search demand for Spex4Less changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spex4Less in the United Kingdom fell from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Spex4Less’ share of searches among opticians in the United Kingdom held steady, from 0.34% to 0.22%.
How did search popularity change for United Kingdom opticians in September 2026?
6 changes
In September 2026, Specsavers gained share of searches among opticians in the United Kingdom, from 48% to 51.3%.
In September 2026, SelectSpecs gained share of searches among opticians in the United Kingdom, from 2.4% to 3.1%.
In September 2026, Glasses Direct gained share of searches among opticians in the United Kingdom, from 9.6% to 10.3%.
In September 2026, Vision Express lost share of searches among opticians in the United Kingdom, from 17.6% to 15.4%.
In September 2026, Boots lost share of searches among opticians in the United Kingdom, from 17.6% to 15.3%.
In September 2026, Ace & Tate rose from 7th to 6th among opticians in the United Kingdom.
How are Spex4Less’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Spex4Less’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spex4less
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