Brandwave

How popular isPuma?

In September 2026, people searched for Puma by name about 4,400 times in the United Kingdom, about the same as the previous year. These searches made up 2.9% of all United Kingdom running shoe brand searches, placing Puma 11th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about running shoe brands, Puma appeared in three of the five answers and was the seventh most recommended of the 12.

Search and AI answers in September 2026

Puma is the 11th most searched of 12 competitors and the seventh most recommended in AI answers.

  1. NikeShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. AdidasShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. ASICSShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HOKAShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. PumaShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

+7 more

Puma website (opens in a new tab)

Follow Puma and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top running shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Puma was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Puma is the seventh most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASICS1st
  2. HOKA2nd
  3. Brooks3rd
  4. New Balance4th
  5. Nike5th
  6. Adidas5th
  7. Puma7th
  8. Saucony8th
  9. Altra9th
  10. On10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adidas3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brooks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Balance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • On1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Altra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saucony1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about running shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which running shoe brands compete with Puma?

Puma against running shoe brands in the United Kingdom, by month

Share of searches by month for Nike, Adidas, ASICS, HOKA, On, Brooks, New Balance, Altra, Saucony, Inov-8, Puma. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasASICSHOKAOnBrooksNew BalanceAltraSauconyInov-8PumaMizuno
Oct 202518.6%12.4%8.3%12.4%10.1%8.3%8.3%4.5%4.5%8.3%3%1.3%
Nov 202520.9%11.4%9.3%11.4%11.4%7.6%7.6%3.4%4.2%9.3%2.3%1.2%
Dec 202520.9%11.4%9.3%11.4%11.4%7.6%9.3%3.4%4.2%7.6%2.3%1.2%
Jan 202621%14.1%9.4%9.4%7.7%7.7%9.4%3.4%6.3%7.7%2.8%1.2%
Feb 202617.8%14.6%9.7%9.7%7.9%9.7%9.7%4.3%6.5%6.5%2.4%1.2%
Mar 202618.8%15.4%8.4%10.3%8.4%8.4%8.4%3.8%8.4%5.6%2.5%1.4%
Apr 202620.1%16.5%9%9%7.4%7.4%9%4.9%7.4%4.9%3.3%1.2%
May 202618.9%15.5%8.4%10.3%8.4%8.4%8.4%4.6%6.9%5.6%3.1%1.4%
Jun 202619%15.5%8.5%10.3%8.5%8.5%6.9%4.6%6.9%6.9%3.1%1.3%
Jul 202619.3%15.8%8.6%10.5%8.6%8.6%7.1%4.7%7.1%5.8%2.6%1.4%
Aug 202618.3%15%8.2%10%10%8.2%8.2%4.5%6.7%6.7%3%1.3%
Sep 202617.8%14.6%9.7%9.7%9.7%8%8%6.5%6.5%5.3%2.9%1.2%

  1. 1.Nike

    17.8%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Adidas

    14.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.ASICS

    9.7%

    Moved from 5th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  4. 4.HOKA

    9.7%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.On

    9.7%

    Moved from 4th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Brooks

    8%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.New Balance

    8%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Altra

    6.5%

    Moved from 10th to 8th. 9.9K estimated branded searches, +50% vs prior month. Share +2 points.

  9. 9.Saucony

    6.5%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Inov-8

    5.3%

    Moved from 8th to 10th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  11. 11.Puma

    2.9%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Mizuno

    1.2%

    Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Puma and its closest rivals

Every comparison with Puma

11 comparisons

How has branded search demand for Puma changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Puma in the United Kingdom held steady at 4.4K.
  • Across the 12 months ending September 2026, Puma’s share of searches among running shoe brands in the United Kingdom peaked at 3.3% in April 2026 and was lowest at 2.3% in November 2025.

How did search popularity change for United Kingdom running shoe brands in September 2026?

6 changes

  1. In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches.

  2. In September 2026, ASICS overtook HOKA and On to rank 3rd among running shoe brands in the United Kingdom, with 9.7% of the searches.

  3. In September 2026, Inov-8 lost share of searches among running shoe brands in the United Kingdom, from 6.7% to 5.3%.

  4. In September 2026, Nike lost share of searches among running shoe brands in the United Kingdom, from 18.3% to 17.8%.

  5. Estimated monthly branded searches for Saucony in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Adidas in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Puma’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • puma running shoes

Do you work for Puma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Puma your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free