Brandwave

How popular isPoundland?

In September 2026, people searched for Poundland by name about 550,000 times in the United Kingdom, a 45% decrease from the previous year. These searches made up 4% of all United Kingdom discount retailer searches, placing Poundland fifth out of six retailers. When we asked both ChatGPT and Google AI Overviews about discount retailers, Poundland appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Poundland is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. Home BargainsShare of searches 29.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. TK MaxxShare of searches 29.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. B&MShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. The RangeShare of searches 16.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. PoundlandShare of searches 4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top discount retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Poundland was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Poundland is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poundland1st
  2. Home Bargains2nd
  3. B&M3rd
  4. TK Maxx4th
  5. The Range5th
  6. Poundstretcher6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Home Bargains4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • B&M3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poundland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TK Maxx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poundstretcher1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about discount retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which discount retailers compete with Poundland?

Poundland against discount retailers in the United Kingdom, by month

Share of searches by month for Home Bargains, TK Maxx, B&M, The Range, Poundland. The figures are in the table below the chart.

View monthly share of searches table
MonthHome BargainsTK MaxxB&MThe RangePoundlandPoundstretcher
Oct 202523.3%28.5%21.3%19.1%7%0.77%
Nov 202523.9%29.2%21.9%19.6%4.8%0.64%
Dec 202521.2%31.7%23.7%17.4%5.2%0.86%
Jan 202627.4%27.4%20.5%18.4%5.5%0.74%
Feb 202625.2%30.9%20%16.9%6.2%0.83%
Mar 202627.1%27.1%21.4%18.1%5.4%0.89%
Apr 202627.1%27.1%21.4%18.1%5.4%0.89%
May 202624.6%30%23.8%16.4%4%1.2%
Jun 202627.5%27.5%21.8%18.4%3.7%1.1%
Jul 202627.6%27.6%21.8%18.4%3.7%0.91%
Aug 202629.1%29.1%21.8%16%3.2%0.78%
Sep 202629.8%29.8%19.3%16.3%4%0.8%

  1. 1.Home Bargains

    29.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.TK Maxx

    29.8%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.B&M

    19.3%

    Held 3rd. 2.7M estimated branded searches, -13.4% vs prior month. Share -2.5 points.

  4. 4.The Range

    16.3%

    Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Poundland

    4%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  6. 6.Poundstretcher

    0.8%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Poundland and its closest rivals

Every comparison with Poundland

5 comparisons

How has branded search demand for Poundland changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Poundland in the United Kingdom fell from 1M to 550K.
  • Across the 12 months ending September 2026, Poundland’s share of searches among discount retailers in the United Kingdom decreased from 7% to 4%.
  • Across the 12 months ending September 2026, Poundland’s share of searches among discount retailers in the United Kingdom peaked at 7% in October 2025 and was lowest at 3.2% in August 2026.

How did search popularity change for United Kingdom discount retailers in September 2026?

5 changes

  1. In September 2026, Poundland gained share of searches among discount retailers in the United Kingdom, from 3.2% to 4%.

  2. In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.

  3. In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%.

  4. In September 2026, B&M lost share of searches among discount retailers in the United Kingdom, from 21.8% to 19.3%.

  5. Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

How are Poundland’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Poundland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • poundland

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How the Brand Demand Index is measured

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