How popular isKingsmill in search?
In September 2026, there were an estimated 2.4K branded searches for Kingsmill in United Kingdom which held steady over the last 12 months. Kingsmill holds 14.4% estimated Share of Search among United Kingdom bread brands and is ranked 3rd of 3 competitors for search popularity.
Warburtons59.3%
Hovis26.3%
Kingsmill14.4%
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Where does Kingsmill compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bread brands | 3rd of 3 | 14.4% | Shown below |
| Crumpets | 3rd of 3 | 14.4% | Show ranking |
Which bread brands compete with Kingsmill?
Share of Search by month for Warburtons, Hovis, Kingsmill. The figures are in the table below the chart.
View monthly share of search table
| Month | Warburtons | Hovis | Kingsmill |
|---|---|---|---|
| Oct 2025 | 59.3% | 26.3% | 14.4% |
| Nov 2025 | 56.3% | 30.6% | 13.2% |
| Dec 2025 | 59.6% | 26.5% | 14% |
| Jan 2026 | 64% | 23.3% | 12.7% |
| Feb 2026 | 65.8% | 23.9% | 10.3% |
| Mar 2026 | 65.8% | 23.9% | 10.3% |
| Apr 2026 | 59.3% | 26.3% | 14.4% |
| May 2026 | 62.3% | 22.6% | 15.1% |
| Jun 2026 | 57.4% | 25.5% | 17% |
| Jul 2026 | 59.6% | 26.5% | 14% |
| Aug 2026 | 62.3% | 22.6% | 15.1% |
| Sep 2026 | 59.3% | 26.3% | 14.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 9.9K | 0% | -3 points | |
| 2, held 2nd | 26.3% | 4.4K | +22.2% | +3.7 points | |
| 3, held 3rd | 14.4% | 2.4K | 0% | -0.7 points |
59.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -3 points.
2.
Hovis26.3%
Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +3.7 points.
14.4%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare search popularity between Kingsmill and its closest rivals
Every comparison with Kingsmill
2 comparisons
How has branded search demand for Kingsmill changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kingsmill in United Kingdom held steady at 2.4K.
- Across the 12 months ending September 2026, Kingsmill’s estimated Share of Search among bread brands in United Kingdom peaked at 17% in June 2026 and was lowest at 10.3% in February 2026.
How did search popularity change for United Kingdom bread brands in September 2026?
3 changes
In September 2026, Hovis gained estimated Share of Search among bread brands in United Kingdom, from 22.6% to 26.3%.
In September 2026, Warburtons lost estimated Share of Search among bread brands in United Kingdom, from 62.3% to 59.3%.
In September 2026, Kingsmill lost estimated Share of Search among bread brands in United Kingdom, from 15.1% to 14.4%.
How is Kingsmill measured?
Brandwave collects information about searches that people make online using Kingsmill’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kingsmill bread
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Is Kingsmill your brand?
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