Brandwave

How popular isIrwin Mitchell?

In September 2026, people searched for Irwin Mitchell by name about 27,100 times in the United Kingdom, an 18.1% decrease from the previous year. These searches made up 47.5% of all United Kingdom personal injury solicitor searches, placing Irwin Mitchell first out of six brands. When we asked both ChatGPT and Google AI Overviews about personal injury solicitors, Irwin Mitchell appeared in two of the three answers and was the most recommended of the six.

Search and AI answers in September 2026

Irwin Mitchell is the most searched of 6 competitors and the most recommended in AI answers.

  1. Irwin MitchellShare of searches 47.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  2. Slater and GordonShare of searches 21.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Thompsons SolicitorsShare of searches 14.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  4. Leigh DayShare of searches 11.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Simpson MillarShare of searches 2.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top personal injury solicitors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Irwin Mitchell was mentioned in two out of three: in two of the three ChatGPT answers. Irwin Mitchell is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Irwin Mitchell1st
  2. Stewarts2nd
  3. Leigh Day3rd
  4. Slater and Gordon4th
  5. Thompsons Solicitors5th
  6. Simpson Millar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about personal injury solicitors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which personal injury solicitors compete with Irwin Mitchell?

Irwin Mitchell against personal injury solicitors in the United Kingdom, by month

Share of searches by month for Irwin Mitchell, Slater and Gordon, Thompsons Solicitors, Leigh Day, Simpson Millar, Stewarts. The figures are in the table below the chart.

View monthly share of searches table
MonthIrwin MitchellSlater and GordonThompsons SolicitorsLeigh DaySimpson MillarStewarts
Oct 202547.5%21.2%11.6%14.2%2.7%2.7%
Nov 202552.5%19.2%10.5%12.8%2.5%2.5%
Dec 202548.8%21.8%11.9%11.9%2.9%2.9%
Jan 202646.2%20.6%13.8%13.8%2.7%2.7%
Feb 202651.7%23.1%10.3%10.3%2%2.5%
Mar 202637.6%37.6%11.2%9.2%1.8%2.6%
Apr 202640.5%33.2%12.1%9.9%1.9%2.4%
May 202649%21.9%11.9%11.9%2.4%2.9%
Jun 202648.7%21.8%11.9%11.9%2.9%2.9%
Jul 202651%18.6%12.4%12.4%2.4%3%
Aug 202647.5%21.2%14.1%11.6%2.8%2.8%
Sep 202647.5%21.2%14.2%11.6%2.8%2.8%

  1. 1.Irwin Mitchell

    47.5%

    Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  2. 2.Slater and Gordon

    21.2%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Thompsons Solicitors

    14.2%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.Leigh Day

    11.6%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Simpson Millar

    2.8%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Stewarts

    2.8%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Irwin Mitchell and its closest rivals

Every comparison with Irwin Mitchell

5 comparisons

How has branded search demand for Irwin Mitchell changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Irwin Mitchell in the United Kingdom fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Irwin Mitchell’s share of searches among personal injury solicitors in the United Kingdom peaked at 52.5% in November 2025 and was lowest at 37.6% in March 2026.

How did search popularity change for United Kingdom personal injury solicitors in September 2026?

6 changes

  1. Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom has gained ground for 3 months in a row, from 11.9% to 14.2% in September 2026.

  2. Estimated monthly branded searches for Leigh Day in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  3. Estimated monthly branded searches for Slater and Gordon in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Irwin Mitchell in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Simpson Millar in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Stewarts in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Irwin Mitchell’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Irwin Mitchell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • irwin mitchell

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How the Brand Demand Index is measured

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