How popular isHP?
In September 2026, people searched for HP by name about 60,500 times in the United Kingdom, about the same as the previous year. These searches made up 14.9% of all United Kingdom laptop brand searches, placing HP second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about laptop brands, HP appeared in four of the five answers and was the third most recommended of the 11.
HP is the second most searched of 11 competitors and the third most recommended in AI answers.
Apple MacBookShare of searches 49.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HPShare of searches 14.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LenovoShare of searches 10%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
DellShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ASUSShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Follow HP and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HP was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HP is the third most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lenovo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Surface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop should I buy in the UK?”
Asked ChatGPT
“What are the best laptop brands?”
Asked ChatGPT
“What is the best laptop for students?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which laptop brands compete with HP?
Share of searches by month for Apple MacBook, HP, Lenovo, Dell, ASUS, Samsung, Acer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Lenovo | Dell | ASUS | Samsung | Acer | Microsoft Surface | Huawei | MSI | Razer |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 15.3% | 10.2% | 12.5% | 4.6% | 4.6% | 3.7% | 3.1% | 1.4% | 2% | 1.1% |
| Nov 2025 | 38.9% | 17.4% | 9.5% | 14.2% | 5.2% | 4.3% | 3.5% | 2.8% | 1.3% | 1.6% | 1.3% |
| Dec 2025 | 41.4% | 18.6% | 10.2% | 10.2% | 5.6% | 4.5% | 3% | 2.5% | 1.1% | 1.7% | 1.3% |
| Jan 2026 | 42.5% | 15.6% | 10.4% | 12.8% | 4.7% | 4.7% | 3.1% | 2.6% | 0.91% | 1.7% | 1.1% |
| Feb 2026 | 44.4% | 16.3% | 8.9% | 10.9% | 4.9% | 4.9% | 3.3% | 2.7% | 0.95% | 1.8% | 1.2% |
| Mar 2026 | 57.8% | 11.6% | 7.8% | 7.8% | 3.5% | 3.5% | 2.3% | 2.3% | 1% | 1.3% | 1% |
| Apr 2026 | 48.8% | 14.7% | 8% | 9.8% | 4.4% | 4.4% | 2.9% | 2.4% | 2% | 1.6% | 1% |
| May 2026 | 45.5% | 13.7% | 9.2% | 11.2% | 5% | 5% | 2.7% | 2.7% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 44.6% | 13.4% | 11% | 11% | 4.9% | 4.9% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% |
| Jul 2026 | 46.3% | 13.9% | 9.3% | 11.4% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.2% |
| Aug 2026 | 49.9% | 12.2% | 10% | 10% | 4.5% | 4.5% | 3% | 2.4% | 1.1% | 1.3% | 1.1% |
| Sep 2026 | 49.5% | 14.9% | 10% | 8.2% | 4.5% | 4.5% | 3% | 2% | 1.3% | 1.3% | 0.89% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 201K | +21.8% | -0.3 points | |
| 2, held 2nd | 14.9% | 60.5K | +49.4% | +2.7 points | |
| 3, moved from 4th to 3rd | 10% | 40.5K | +22.4% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.2% | 33.1K | 0% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.5% | 18.1K | +22.3% | 0 points | |
| 6, held 6th | 4.5% | 18.1K | +22.3% | 0 points | |
| 7, held 7th | 3% | 12.1K | +22.2% | 0 points | |
| 8, held 8th | 2% | 8.1K | 0% | -0.5 points | |
| 9, moved from 10th to 9th | 1.3% | 5.4K | +50% | +0.2 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 1.3% | 5.4K | +22.7% | 0 pointsmoved from 9th to 10th | |
| 11, held 11th | 0.89% | 3.6K | 0% | -0.2 points |
49.5%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share -0.3 points.
2.
HP14.9%
Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.7 points.
3.
Lenovo10%
Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.
4.
Dell8.2%
Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1.8 points.
5.
ASUS4.5%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
6.
Samsung4.5%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
7.
Acer3%
Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
9.
Huawei1.3%
Moved from 10th to 9th. 5.4K estimated branded searches, +50% vs prior month. Share +0.2 points.
10.
MSI1.3%
Moved from 9th to 10th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
11.
Razer0.89%
Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.
Compare popularity between HP and its closest rivals
Every comparison with HP
10 comparisons
How has branded search demand for HP changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HP in the United Kingdom held steady at 60.5K.
- Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United Kingdom peaked at 18.6% in December 2025 and was lowest at 11.6% in March 2026.
How did search popularity change for United Kingdom laptop brands in September 2026?
6 changes
In September 2026, HP gained share of searches among laptop brands in the United Kingdom, from 12.2% to 14.9%.
In September 2026, Dell lost share of searches among laptop brands in the United Kingdom, from 10% to 8.2%.
Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026.
In September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom.
In September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom.
In September 2026, MSI fell from 9th to 10th among laptop brands in the United Kingdom.
How are HP’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hp laptop
Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is HP your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.