Brandwave

How popular isGiant?

In September 2026, people searched for Giant by name about 18,100 times in the United Kingdom, a 22.3% increase from the previous year. These searches made up 7.2% of all United Kingdom bike brand searches, placing Giant seventh out of 14 brands. When we asked both ChatGPT and Google AI Overviews about bike brands, Giant appeared in two of the four answers and was the most recommended of the 14.

Search and AI answers in September 2026

Giant is the seventh most searched of 14 competitors and the most recommended in AI answers.

  1. CarreraShare of searches 19.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. CanyonShare of searches 13.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. TrekShare of searches 13.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. BromptonShare of searches 8.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. GiantShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st

+9 more

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Top bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Giant was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Giant is the most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Boardman2nd
  3. Trek3rd
  4. Specialized4th
  5. Carrera–
  6. Canyon–
  7. Brompton–
  8. Cube–
  9. Pinarello–
  10. Cannondale–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boardman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Specialized2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Giant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brompton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Canyon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cube0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pinarello0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cannondale0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about bike brands

4 answers

  • Asked ChatGPT

    “What's the best road bike brand for a beginner?”

    1. 1Giant
    2. 2Trek
    3. 3Specialized
    4. 4Boardman

  • Asked ChatGPT

    “Which bike brand gives the best value in the UK?”

    1. 1Giant
    2. 2Boardman
    3. 3Trek

  • Asked ChatGPT

    “What's the best folding bike for commuting?”

    1. 1Brompton

  • Searched Google, AI Overview

    “bikes”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “road bikes”

    1. 1Boardman
    2. 2Trek
    3. 3Specialized

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which bike brands compete with Giant?

Giant against bike brands in the United Kingdom, by month

Share of searches by month for Carrera, Canyon, Trek, Brompton, Specialized, Cube, Giant, Boardman, Pinarello, Cannondale, Orbea, Raleigh, Ribble. The figures are in the table below the chart.

View monthly share of searches table
MonthCarreraCanyonTrekBromptonSpecializedCubeGiantBoardmanPinarelloCannondaleOrbeaRaleighRibbleVitus
Oct 202518.2%14.8%12.2%12.2%8.1%6.6%6.6%3.6%3.5%3.6%3%3.6%2%2%
Nov 202519.8%13.2%13.2%10.8%8.8%5.9%7.2%4%4.1%3.2%2.6%3.2%2.1%1.8%
Dec 202517.1%14%11.4%11.4%9.4%6.3%7.7%4.2%4%3.4%2.8%4.2%2.3%1.8%
Jan 202613.5%16.5%11%13.5%9%6%7.4%4%4.4%4%3.3%3.3%2.7%1.5%
Feb 202614.3%14.3%11.7%11.7%9.5%6.4%7.8%4.3%5%4.3%3.5%3.5%2.3%1.5%
Mar 202615.2%12.5%12.5%10.2%10.2%6.8%8.3%4.5%4.4%4.5%3%3.7%2.5%1.7%
Apr 202615.8%12.9%12.9%8.7%10.6%7.1%8.7%4.7%4%3.9%3.2%3.2%2.6%1.7%
May 202617.2%14.1%14.1%9.4%9.4%6.3%7.7%4.2%4.1%3.4%2.8%3.4%2.3%1.5%
Jun 202616.6%16.6%13.6%9.1%7.4%6.1%7.4%4.1%4.2%4.1%3.3%3.3%2.7%1.5%
Jul 202619.2%12.9%12.9%8.6%7%7%8.6%4.7%4.9%3.1%3.1%3.8%2.6%1.4%
Aug 202614.1%11.5%11.5%7.7%7.7%7.7%7.7%4.2%3.6%2.8%2.8%14.1%2.8%1.5%
Sep 202619.8%13.2%13.2%8.9%8.9%7.2%7.2%4%3.8%3.2%3.2%3.2%2.6%1.4%

  1. 1.Carrera

    19.8%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.7 points.

  2. 2.Canyon

    13.2%

    Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Trek

    13.2%

    Moved from 4th to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Brompton

    8.9%

    Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Specialized

    8.9%

    Moved from 8th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. 6.Cube

    7.2%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  7. 7.Giant

    7.2%

    Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  8. 8.Boardman

    4%

    Moved from 9th to 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  9. 9.Pinarello

    3.8%

    Moved from 10th to 9th. 9.5K estimated branded searches, -6.9% vs prior month. Share +0.2 points.

  10. 10.Cannondale

    3.2%

    Moved from 11th to 10th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  11. 11.Orbea

    3.2%

    Moved from 12th to 11th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  12. 12.Raleigh

    3.2%

    Moved from 2nd to 12th. 8.1K estimated branded searches, -80% vs prior month. Share -10.9 points.

  13. 13.Ribble

    2.6%

    Held 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  14. 14.Vitus

    1.4%

    Held 14th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Ribble sells other things too, so only its searches that name this product count here, like “ribble bikes”.

Compare popularity between Giant and its closest rivals

Every comparison with Giant

13 comparisons

How has branded search demand for Giant changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Giant in the United Kingdom rose from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Giant’s share of searches among bike brands in the United Kingdom increased from 6.6% to 7.2%.
  • Across the 12 months ending September 2026, Giant’s share of searches among bike brands in the United Kingdom peaked at 8.7% in April 2026 and was lowest at 6.6% in October 2025.

How did search popularity change for United Kingdom bike brands in September 2026?

6 changes

  1. In September 2026, Canyon overtook Raleigh to rank 2nd among bike brands in the United Kingdom, with 13.2% of the searches.

  2. In September 2026, Trek overtook Raleigh to rank 3rd among bike brands in the United Kingdom, with 13.2% of the searches.

  3. In September 2026, Brompton overtook Raleigh to rank 4th among bike brands in the United Kingdom, with 8.9% of the searches.

  4. In September 2026, Specialized overtook Raleigh and 2 others to rank 5th among bike brands in the United Kingdom, with 8.9% of the searches.

  5. In September 2026, Carrera gained share of searches among bike brands in the United Kingdom, from 14.1% to 19.8%.

  6. In September 2026, Raleigh lost share of searches among bike brands in the United Kingdom, from 14.1% to 3.2%.

How are Giant’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • giant bikes

Do you work for Giant? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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