How popular isFirestorm Games?
In September 2026, people searched for Firestorm Games by name about 18,100 times in the United Kingdom, about the same as the previous year. These searches made up 5% of all United Kingdom board game retailer searches, placing Firestorm Games sixth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about board game retailers, Firestorm Games did not appear in any of the answers.
Firestorm Games is the sixth most searched of 7 competitors and not listed in any AI answer.
Chaos CardsShare of searches 37.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Magic MadhouseShare of searches 24.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
Wayland GamesShare of searches 13.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Element GamesShare of searches 11.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
Firestorm GamesShare of searches 5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top board game retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Firestorm Games did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chaos Cards2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wayland Games2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Zatu2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Magic Madhouse1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Element Games1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goblin Gaming1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Firestorm Games0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about board game retailers
4 answers
Asked ChatGPT
“What's the best online board game shop in the UK?”
Asked ChatGPT
“Where can I buy Warhammer cheaper than the official store in the UK?”
Asked ChatGPT
“Which UK shops sell trading card games like Pokémon and Magic?”
Searched Google, AI Overview
“board games”
Searched Google, AI Overview
“board game shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which board game retailers compete with Firestorm Games?
Share of searches by month for Chaos Cards, Magic Madhouse, Wayland Games, Element Games, Zatu, Firestorm Games, Goblin Gaming. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chaos Cards | Magic Madhouse | Wayland Games | Element Games | Zatu | Firestorm Games | Goblin Gaming |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21% | 25.6% | 17.2% | 17.2% | 9.4% | 6.3% | 3.4% |
| Nov 2025 | 16.7% | 30.3% | 16.7% | 13.6% | 13.6% | 5% | 4.1% |
| Dec 2025 | 13.2% | 24.2% | 19.8% | 16.2% | 16.2% | 7.3% | 3.2% |
| Jan 2026 | 16.9% | 25.3% | 20.7% | 16.9% | 9.3% | 7.6% | 3.4% |
| Feb 2026 | 18.8% | 28.1% | 18.8% | 15.4% | 8.4% | 6.9% | 3.8% |
| Mar 2026 | 24.9% | 24.9% | 16.7% | 16.7% | 7.5% | 6.1% | 3.3% |
| Apr 2026 | 19.9% | 24.4% | 19.9% | 16.3% | 8.9% | 7.3% | 3.3% |
| May 2026 | 22% | 26.9% | 18% | 14.7% | 8.1% | 6.6% | 3.6% |
| Jun 2026 | 22.8% | 22.8% | 22.8% | 15.3% | 6.9% | 5.6% | 3.7% |
| Jul 2026 | 20.9% | 31.3% | 17.1% | 14% | 7.7% | 6.3% | 2.8% |
| Aug 2026 | 22.5% | 27.5% | 18.4% | 15.1% | 6.8% | 6.8% | 3% |
| Sep 2026 | 37.1% | 24.9% | 13.6% | 11.1% | 6.1% | 5% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.1% | 135K | +82.4% | +14.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.9% | 90.5K | 0% | -2.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.6% | 49.5K | -18.2% | -4.8 points | |
| 4, held 4th | 11.1% | 40.5K | -18.2% | -3.9 points | |
| 5, moved from 6th to 5th | 6.1% | 22.2K | 0% | -0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5% | 18.1K | -18.5% | -1.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.2% | 8.1K | -18.2% | -0.8 points |
37.1%
Moved from 2nd to 1st. 135K estimated branded searches, +82.4% vs prior month. Share +14.6 points.
24.9%
Moved from 1st to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -2.7 points.
13.6%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.8 points.
11.1%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
5.
Zatu6.1%
Moved from 6th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
5%
Moved from 5th to 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.8 points.
2.2%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
Compare popularity between Firestorm Games and its closest rivals
Every comparison with Firestorm Games
6 comparisons
How has branded search demand for Firestorm Games changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Firestorm Games in the United Kingdom held steady at 18.1K.
- Across the 12 months ending September 2026, Firestorm Games’ share of searches among board game retailers in the United Kingdom decreased from 6.3% to 5%.
- Across the 12 months ending September 2026, Firestorm Games’ share of searches among board game retailers in the United Kingdom peaked at 7.6% in January 2026 and was lowest at 5% in September 2026.
How did search popularity change for United Kingdom board game retailers in September 2026?
6 changes
In September 2026, Chaos Cards overtook Magic Madhouse to become the leader among board game retailers in the United Kingdom, with 37.1% of the searches.
In September 2026, Wayland Games lost share of searches among board game retailers in the United Kingdom, from 18.4% to 13.6%.
In September 2026, Element Games lost share of searches among board game retailers in the United Kingdom, from 15.1% to 11.1%.
In September 2026, Magic Madhouse lost share of searches among board game retailers in the United Kingdom, from 27.5% to 24.9%.
In September 2026, Firestorm Games lost share of searches among board game retailers in the United Kingdom, from 6.8% to 5%.
In September 2026, Goblin Gaming lost share of searches among board game retailers in the United Kingdom, from 3% to 2.2%.
How are Firestorm Games’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Firestorm Games’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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