Brandwave

How popular isEarly Learning Centre?

In September 2026, people searched for Early Learning Centre by name about 22,200 times in the United Kingdom, a 32.9% decrease from the previous year. These searches made up 0.76% of all United Kingdom toy shop searches, placing Early Learning Centre fifth out of five shops. When we asked both ChatGPT and Google AI Overviews about toy shops, Early Learning Centre did not appear in any of the answers.

Search and AI answers in September 2026

Early Learning Centre is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. Smyths ToysShare of searches 76.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. The EntertainerShare of searches 12.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. HamleysShare of searches 8.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Toys R UsShare of searches 2.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Early Learning CentreShare of searches 0.76%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Early Learning Centre website (opens in a new tab)

Follow Early Learning Centre and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top toy shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Early Learning Centre did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hamleys1st
  2. Smyths Toys2nd
  3. The Entertainer3rd
  4. Toys R Us–
  5. Early Learning Centre–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smyths Toys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hamleys3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Entertainer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toys R Us0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Early Learning Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about toy shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which toy shops compete with Early Learning Centre?

Early Learning Centre against toy shops in the United Kingdom, by month

Share of searches by month for Smyths Toys, The Entertainer, Hamleys, Toys R Us, Early Learning Centre. The figures are in the table below the chart.

View monthly share of searches table
MonthSmyths ToysThe EntertainerHamleysToys R UsEarly Learning Centre
Oct 202572.7%11.9%11.9%2.4%1.1%
Nov 202579.4%10.7%7.1%1.8%0.96%
Dec 202573.1%12%12%2%0.88%
Jan 202669.9%11.5%14.1%3.5%1%
Feb 202670.3%11.6%14.2%2.9%1%
Mar 202674.5%10%12.2%2.5%0.9%
Apr 202672.6%9.7%14.6%2.4%0.72%
May 202676.6%10.3%10.3%2.1%0.76%
Jun 202677%10.3%10.3%1.7%0.62%
Jul 202674.9%10.1%12.3%2%0.74%
Aug 202671.3%11.7%14.3%1.9%0.71%
Sep 202676.3%12.5%8.4%2.1%0.76%

  1. 1.Smyths Toys

    76.3%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +5 points.

  2. 2.The Entertainer

    12.5%

    Moved from 3rd to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  3. 3.Hamleys

    8.4%

    Moved from 2nd to 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -6 points.

  4. 4.Toys R Us

    2.1%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Early Learning Centre

    0.76%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare popularity between Early Learning Centre and its closest rivals

Every comparison with Early Learning Centre

4 comparisons

How has branded search demand for Early Learning Centre changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Early Learning Centre in the United Kingdom fell from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Early Learning Centre’s share of searches among toy shops in the United Kingdom held steady, from 1.1% to 0.76%.

How did search popularity change for United Kingdom toy shops in September 2026?

5 changes

  1. In September 2026, The Entertainer overtook Hamleys to rank 2nd among toy shops in the United Kingdom, with 12.5% of the searches.

  2. In September 2026, Smyths Toys gained share of searches among toy shops in the United Kingdom, from 71.3% to 76.3%.

  3. In September 2026, Hamleys lost share of searches among toy shops in the United Kingdom, from 14.3% to 8.4%.

  4. Estimated monthly branded searches for Early Learning Centre in the United Kingdom fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Toys R Us in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Early Learning Centre’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Early Learning Centre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • early learning centre

How the Brand Demand Index is measured

Who owns Early Learning Centre?

Early Learning Centre is owned by The Entertainer. Brandwave also tracks The Entertainer, owned by the same company, in the United Kingdom.

Do you work for Early Learning Centre? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Early Learning Centre your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free