How popular isBack Market?
In September 2026, people searched for Back Market by name about 550,000 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 76.8% of all United Kingdom refurbished phone retailer searches, placing Back Market first out of seven retailers. When we asked both ChatGPT and Google AI Overviews about refurbished phone retailers, Back Market appeared in four of the five answers and was the second most recommended of the seven.
Back Market is the most searched of 7 competitors and the second most recommended in AI answers.
Back MarketShare of searches 76.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Apple Certified RefurbishedShare of searches 13.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
musicMagpieShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
EnvirofoneShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
giffgaffShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top refurbished phone retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Back Market was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Back Market is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Back Market4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Certified Refurbished4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- giffgaff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- musicMagpie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Envirofone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
4gadgets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refurbished phone retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a refurbished iPhone in the UK?”
Asked ChatGPT
“Is it safe to buy a refurbished phone online?”
Asked ChatGPT
“Which website is best for refurbished phones?”
Searched Google, AI Overview
“refurbished iphone”
Searched Google, AI Overview
“refurbished phones”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which refurbished phone retailers compete with Back Market?
Share of searches by month for Back Market, Apple Certified Refurbished, musicMagpie, Envirofone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Back Market | Apple Certified Refurbished | musicMagpie | Envirofone | giffgaff | 4gadgets | Samsung |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.6% | 11.5% | 5.8% | 2.1% | 1.2% | 0.63% | 0.23% |
| Nov 2025 | 79% | 11.3% | 5.8% | 1.7% | 1.4% | 0.52% | 0.19% |
| Dec 2025 | 81.7% | 9.6% | 4.9% | 1.8% | 1.2% | 0.54% | 0.15% |
| Jan 2026 | 77.8% | 11.2% | 7% | 2.1% | 1.1% | 0.62% | 0.17% |
| Feb 2026 | 77.8% | 11.2% | 7% | 2.1% | 1.1% | 0.61% | 0.19% |
| Mar 2026 | 76.8% | 13.6% | 5.7% | 2.1% | 1.1% | 0.61% | 0.17% |
| Apr 2026 | 78.8% | 11.4% | 5.8% | 2.1% | 1.2% | 0.63% | 0.18% |
| May 2026 | 80.6% | 9.5% | 5.9% | 1.8% | 1.5% | 0.52% | 0.18% |
| Jun 2026 | 80.5% | 9.6% | 5.9% | 1.8% | 1.4% | 0.52% | 0.18% |
| Jul 2026 | 78.9% | 11.4% | 5.8% | 1.7% | 1.4% | 0.51% | 0.23% |
| Aug 2026 | 79.2% | 11.4% | 5.8% | 1.7% | 1.2% | 0.42% | 0.19% |
| Sep 2026 | 76.8% | 13.6% | 5.7% | 2.1% | 1.4% | 0.4% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 550K | 0% | -2.5 points | |
| 2, held 2nd | 13.6% | 97.1K | +22.3% | +2.1 points | |
| 3, held 3rd | 5.7% | 40.5K | 0% | -0.2 points | |
| 4, held 4th | 2.1% | 14.8K | +22.3% | +0.3 points | |
| 5, held 5th | 1.4% | 9.9K | +22.2% | +0.2 points | |
| 6, held 6th | 0.4% | 2.9K | 0% | 0 points | |
| 7, held 7th | 0.18% | 1.3K | 0% | 0 points |
76.8%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -2.5 points.
13.6%
Held 2nd. 97.1K estimated branded searches, +22.3% vs prior month. Share +2.1 points.
5.7%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.1%
Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
5.
giffgaff1.4%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
6.
4gadgets0.4%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Samsung0.18%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
giffgaff sells other things too, so only its searches that name this product count here, like “giffgaff refurbished”.
Compare popularity between Back Market and its closest rivals
Every comparison with Back Market
6 comparisons
How has branded search demand for Back Market changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Back Market in the United Kingdom rose from 450K to 550K.
- Across the 12 months ending September 2026, Back Market’s share of searches among refurbished phone retailers in the United Kingdom decreased from 78.6% to 76.8%.
- Across the 12 months ending September 2026, Back Market’s share of searches among refurbished phone retailers in the United Kingdom peaked at 81.7% in December 2025 and was lowest at 76.8% in September 2026.
How did search popularity change for United Kingdom refurbished phone retailers in September 2026?
6 changes
In September 2026, Apple Certified Refurbished gained share of searches among refurbished phone retailers in the United Kingdom, from 11.4% to 13.6%.
In September 2026, Back Market lost share of searches among refurbished phone retailers in the United Kingdom, from 79.2% to 76.8%.
Estimated monthly branded searches for giffgaff in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.
Estimated monthly branded searches for musicMagpie in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Envirofone in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
Estimated monthly branded searches for 4gadgets in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are Back Market’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Back Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- back market
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Is Back Market your brand?
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