Brandwave

How popular isAqua?

In September 2026, people searched for Aqua by name about 40,500 times in the United Kingdom, about the same as the previous year. These searches made up 4.7% of all United Kingdom credit card searches, placing Aqua sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about credit cards, Aqua did not appear in any of the answers.

Search and AI answers in September 2026

Aqua is the sixth most searched of 9 competitors.

  1. American ExpressShare of searches 23.5%Mentioned in 1 of 5 AI answers
  2. BarclaycardShare of searches 23.5%Mentioned in 3 of 5 AI answers
  3. Capital OneShare of searches 23.5%Mentioned in 0 of 5 AI answers
  4. MBNAShare of searches 12.9%Mentioned in 0 of 5 AI answers
  5. AquaShare of searches 4.7%Mentioned in 0 of 5 AI answers

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Top credit cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aqua did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barclaycard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • American Express1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virgin Money1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capital One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MBNA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesco Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aqua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanquis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zopa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit cards

5 answers

  • Asked ChatGPT

    “Which credit card should I use in the UK?”

    1. 1American Express
    2. 2Barclaycard

  • Asked ChatGPT

    “What are the best credit cards in the UK?”

    1. 1Barclaycard

  • Asked ChatGPT

    “What's the best credit card in the UK for everyday spending?”

    1. 1Barclaycard

  • Searched Google, AI Overview

    “credit cards uk”

    1. Searched Google, AI Overview

      “business credit cards”

      1. 1Virgin Money

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

    Which credit cards compete with Aqua?

    Aqua against credit cards in the United Kingdom, by month

    Share of searches by month for American Express, Barclaycard, Capital One, MBNA, Tesco Bank, Aqua, Vanquis. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAmerican ExpressBarclaycardCapital OneMBNATesco BankAquaVanquisVirgin MoneyZopa
    Oct 202523.6%23.6%23.6%13%7.1%3.9%3.2%0.95%0.95%
    Nov 202520.3%24.9%24.9%13.6%7.5%4.1%2.7%1%1%
    Dec 202522.4%27.4%22.4%12.3%6.7%3.7%3%1.1%0.9%
    Jan 202623.5%23.5%23.5%12.9%7.1%3.9%3.2%1.2%1.2%
    Feb 202622.2%27.2%22.2%12.1%6.7%4.5%3%1.1%1.1%
    Mar 202620.2%24.7%24.7%13.6%7.4%4.1%3.3%0.99%0.99%
    Apr 202621%25.8%25.8%11.5%6.3%4.2%3.5%0.85%1%
    May 202621%25.7%25.7%11.5%6.3%5.2%2.8%0.85%0.85%
    Jun 202622.3%27.3%22.3%12.2%6.7%4.5%3%0.9%0.9%
    Jul 202622.3%27.3%22.3%12.2%6.7%4.5%3%0.9%0.9%
    Aug 202622.2%27.2%22.2%12.2%6.7%4.5%3%1.1%0.9%
    Sep 202623.5%23.5%23.5%12.9%7.1%4.7%2.6%1.2%0.95%

    1. 1.American Express

      23.5%

      Moved from 2nd to 1st. 201K estimated branded searches, 0% vs prior month. Share +1.3 points.

    2. 2.Barclaycard

      23.5%

      Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

    3. 3.Capital One

      23.5%

      Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +1.3 points.

    4. 4.MBNA

      12.9%

      Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

    5. 5.Tesco Bank

      7.1%

      Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

    6. 6.Aqua

      4.7%

      Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

    7. 7.Vanquis

      2.6%

      Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

    8. 8.Virgin Money

      1.2%

      Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

    9. 9.Zopa

      0.95%

      Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    Compare popularity between Aqua and its closest rivals

    Every comparison with Aqua

    8 comparisons

    How has branded search demand for Aqua changed in the United Kingdom over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Aqua in the United Kingdom held steady at 40.5K.
    • Across the 12 months ending September 2026, Aqua’s share of searches among credit cards in the United Kingdom increased from 3.9% to 4.7%.
    • Across the 12 months ending September 2026, Aqua’s share of searches among credit cards in the United Kingdom peaked at 5.2% in May 2026 and was lowest at 3.7% in December 2025.

    How did search popularity change for United Kingdom credit cards in September 2026?

    6 changes

    1. In September 2026, American Express overtook Barclaycard to become the leader among credit cards in the United Kingdom, with 23.5% of the searches.

    2. In September 2026, Capital One gained share of searches among credit cards in the United Kingdom, from 22.2% to 23.5%.

    3. In September 2026, MBNA gained share of searches among credit cards in the United Kingdom, from 12.2% to 12.9%.

    4. In September 2026, Barclaycard lost share of searches among credit cards in the United Kingdom, from 27.2% to 23.5%.

    5. Estimated monthly branded searches for Vanquis in the United Kingdom fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

    6. Estimated monthly branded searches for Tesco Bank in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

    How are Aqua’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Aqua’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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