Brandwave

BTW Company vs Red Jacket:Which is more popular?

In September 2026, Red Jacket had more branded searches than BTW Company among New Plymouth civil and structural engineering consultancies in New Zealand. Red Jacket had about 100 branded searches, while BTW Company had 90. Red Jacket made up 32.3% of all New Plymouth civil and structural engineering consultancy searches we track, and BTW Company accounted for 29%. When we asked ChatGPT and Google AI Overviews about New Plymouth civil and structural engineering consultancies, BTW Company and Red Jacket each appeared in three of the four answers. Red Jacket was mentioned before BTW Company in two out of three answers.

Among New Plymouth civil and structural engineering consultancies in New Zealand in September 2026

Who do people search for more?

Red Jacket, about 11% more searches than BTW Company

Red Jacket 100 searchesBTW Company 90 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

BTW Company in 3 of 4Red Jacket in 3 of 4

Who does AI recommend more?

Red Jacket, named ahead of BTW Company in 2 of 3 answers

Red Jacket first in 2BTW Company first in 1

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Top New Plymouth civil and structural engineering consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BTW Company and Red Jacket were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Red Jacket was listed before BTW Company in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley Gray1st
  2. Red Jacket2nd
  3. Beca3rd
  4. BTW Company4th
  5. Arawai Engineering Consulting5th
  6. HI Consulting–
  7. SET Engineering–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Jacket3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BTW Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beca3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arawai Engineering Consulting3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stanley Gray3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HI Consulting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SET Engineering0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth civil and structural engineering consultancies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BTW Company or Red Jacket more popular in search?

This chart shows how often people search Google for BTW Company and Red Jacket by name. Each line represents a brand's share of searches for all seven New Plymouth civil and structural engineering consultancies we track, month by month, from searches in New Zealand.

BTW Company and Red Jacket among New Plymouth civil and structural engineering consultancies in New Zealand, by month

Share of searches by month for Red Jacket, BTW Company. The figures are in the table below the chart.

View monthly share of searches table
MonthRed JacketBTW CompanyBecaArawai Engineering ConsultingHI ConsultingSET EngineeringStanley Gray
Oct 202530.8%17.9%38.5%2.6%2.6%2.6%5.1%
Nov 202528.6%25.7%37.1%2.9%0%2.9%2.9%
Dec 202542.9%17.9%28.6%3.6%0%3.6%3.6%
Jan 202638.7%22.6%25.8%3.2%3.2%3.2%3.2%
Feb 202636.4%21.2%30.3%6.1%0%3%3%
Mar 202627.8%19.4%44.4%2.8%0%2.8%2.8%
Apr 202644.4%19.4%27.8%2.8%0%2.8%2.8%
May 202636.4%21.2%30.3%6.1%0%3%3%
Jun 202629.4%26.5%32.4%5.9%0%2.9%2.9%
Jul 202629.4%32.4%26.5%2.9%0%2.9%5.9%
Aug 202627.6%31%31%3.4%0%3.4%3.4%
Sep 202632.3%29%25.8%3.2%3.2%3.2%3.2%

How has the BTW Company and Red Jacket comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth civil and structural engineering consultancies in September 2026?

2 changes

  1. In September 2026, Red Jacket overtook Beca and BTW Company to become the leader among New Plymouth civil and structural engineering consultancies in New Zealand, with 32.3% of the searches.

  2. In September 2026, BTW Company lost share of searches among New Plymouth civil and structural engineering consultancies in New Zealand, from 31% to 29%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BTW Company’s and Red Jacket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BTW Company

1 branded search term

  • btw company

Red Jacket

2 branded search terms

  • red jacket
  • red jacket engineering

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth civil and structural engineering consultancies

Creator with pink hair and a pink jacket

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