How popular isBTW Company?
In September 2026, people searched for BTW Company by name about 480 times in New Zealand, a 50% increase from the previous year. These searches made up 29% of all New Zealand New Plymouth civil and structural engineering consultancy searches, placing BTW Company second out of seven consultancies. When we asked both ChatGPT and Google AI Overviews about New Plymouth civil and structural engineering consultancies, BTW Company appeared in three of the four answers and was the fourth most recommended of the seven.
BTW Company is the second most searched of 7 competitors and the fourth most recommended in AI answers.
Red JacketShare of searches 32.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
BTW CompanyShare of searches 29%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
BecaShare of searches 25.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd- Arawai Engineering ConsultingShare of searches 3.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
HI ConsultingShare of searches 3.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top New Plymouth civil and structural engineering consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, BTW Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. BTW Company is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Jacket3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BTW Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beca3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arawai Engineering Consulting3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stanley Gray3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- HI Consulting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- SET Engineering0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth civil and structural engineering consultancies
4 answers
Asked ChatGPT
“Which civil and structural engineering consultancy should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best civil and structural engineering consultancies in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best civil and structural engineering consultancy in New Plymouth, New Zealand for a building project?”
Searched Google, AI Overview
“structural engineering new plymouth”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“civil engineering consultants new plymouth”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which New Plymouth civil and structural engineering consultancies compete with BTW Company?
Share of searches by month for Red Jacket, BTW Company, Beca, Arawai Engineering Consulting, HI Consulting, SET Engineering, Stanley Gray. The figures are in the table below the chart.
View monthly share of searches table
| Month | Red Jacket | BTW Company | Beca | Arawai Engineering Consulting | HI Consulting | SET Engineering | Stanley Gray |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 17.9% | 38.5% | 2.6% | 2.6% | 2.6% | 5.1% |
| Nov 2025 | 28.6% | 25.7% | 37.1% | 2.9% | 0% | 2.9% | 2.9% |
| Dec 2025 | 42.9% | 17.9% | 28.6% | 3.6% | 0% | 3.6% | 3.6% |
| Jan 2026 | 38.7% | 22.6% | 25.8% | 3.2% | 3.2% | 3.2% | 3.2% |
| Feb 2026 | 36.4% | 21.2% | 30.3% | 6.1% | 0% | 3% | 3% |
| Mar 2026 | 27.8% | 19.4% | 44.4% | 2.8% | 0% | 2.8% | 2.8% |
| Apr 2026 | 44.4% | 19.4% | 27.8% | 2.8% | 0% | 2.8% | 2.8% |
| May 2026 | 36.4% | 21.2% | 30.3% | 6.1% | 0% | 3% | 3% |
| Jun 2026 | 29.4% | 26.5% | 32.4% | 5.9% | 0% | 2.9% | 2.9% |
| Jul 2026 | 29.4% | 32.4% | 26.5% | 2.9% | 0% | 2.9% | 5.9% |
| Aug 2026 | 27.6% | 31% | 31% | 3.4% | 0% | 3.4% | 3.4% |
| Sep 2026 | 32.3% | 29% | 25.8% | 3.2% | 3.2% | 3.2% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 32.3% | 100 | +25% | +4.7 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 29% | 90 | 0% | -2 points | |
| 3, moved from 1st to 3rd | 25.8% | 80 | -11.1% | -5.2 pointsmoved from 1st to 3rd | |
| 4, held 4th | 3.2% | 10 | 0% | -0.2 points | |
| 5, moved from 7th to 5th | 3.2% | 10 | — | +3.2 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 3.2% | 10 | 0% | -0.2 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 3.2% | 10 | 0% | -0.2 pointsmoved from 6th to 7th |
32.3%
Moved from 3rd to 1st. 100 estimated branded searches, +25% vs prior month. Share +4.7 points.
29%
Held 2nd. 90 estimated branded searches, 0% vs prior month. Share -2 points.
3.
Beca25.8%
Moved from 1st to 3rd. 80 estimated branded searches, -11.1% vs prior month. Share -5.2 points.
Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.
3.2%
Moved from 7th to 5th. 10 estimated branded searches, — vs prior month. Share +3.2 points.
3.2%
Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.
3.2%
Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between BTW Company and its closest rivals
Every comparison with BTW Company
2 comparisons
How has branded search demand for BTW Company changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BTW Company in New Zealand rose from 320 to 480.
- Across the 12 months ending September 2026, BTW Company’s share of searches among New Plymouth civil and structural engineering consultancies in New Zealand increased from 17.9% to 29%.
- Across the 12 months ending September 2026, BTW Company’s share of searches among New Plymouth civil and structural engineering consultancies in New Zealand peaked at 32.4% in July 2026 and was lowest at 17.9% in December 2025.
- Across the 12 months ending September 2026, BTW Company rose from 3rd to 2nd among New Plymouth civil and structural engineering consultancies in New Zealand.
How did search popularity change for New Zealand New Plymouth civil and structural engineering consultancies in September 2026?
5 changes
In September 2026, Red Jacket overtook Beca and BTW Company to become the leader among New Plymouth civil and structural engineering consultancies in New Zealand, with 32.3% of the searches.
In September 2026, HI Consulting overtook SET Engineering and Stanley Gray to rank 5th among New Plymouth civil and structural engineering consultancies in New Zealand, with 3.2% of the searches.
In September 2026, Beca lost share of searches among New Plymouth civil and structural engineering consultancies in New Zealand, from 31% to 25.8%.
In September 2026, BTW Company lost share of searches among New Plymouth civil and structural engineering consultancies in New Zealand, from 31% to 29%.
Estimated monthly branded searches for Stanley Gray in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are BTW Company’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BTW Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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