Pacesetter Print vs Virtual Print:Which is more popular in New Zealand?
In October 2026, Virtual Print had more branded searches than Pacesetter Print among Hamilton printing companies in New Zealand. Virtual Print had about 120 branded searches, while Pacesetter Print had 40. Virtual Print made up 27.3% of all Hamilton printing company searches we track, and Pacesetter Print accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about Hamilton printing companies, Virtual Print appeared in three of the four answers and Pacesetter Print in none.
Who do people search for more?
Virtual Print, about 3 searches for every 1 for Pacesetter Print
Who does AI mention more?
Virtual Print, mentioned in 3 of 4 answers, Pacesetter Print in 0
Who does AI recommend more?
Virtual Print, the only one of the two named
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Top Hamilton printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Virtual Print was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pacesetter Print did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hamilton Print & Graphics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Virtual Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Annex Group2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vivid Images2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pacesetter Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton printing companies
4 answers
Asked ChatGPT
“Which printing company should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best printing company in Hamilton, New Zealand for business cards?”
Searched Google, AI Overview
“business cards hamilton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“print shop hamilton”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pacesetter Print or Virtual Print more popular in search?
This chart shows how often people search Google for Pacesetter Print and Virtual Print by name. Each line represents a brand's share of searches for all five Hamilton printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for Virtual Print, Pacesetter Print. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hamilton Print & Graphics | Virtual Print | Annex Group | Pacesetter Print | Vivid Images |
|---|---|---|---|---|---|
| Nov 2025 | 40.9% | 34.1% | 11.4% | 4.5% | 9.1% |
| Dec 2025 | 42.9% | 28.6% | 10.7% | 10.7% | 7.1% |
| Jan 2026 | 48.6% | 27% | 8.1% | 5.4% | 10.8% |
| Feb 2026 | 31.3% | 37.5% | 14.6% | 8.3% | 8.3% |
| Mar 2026 | 44% | 24% | 14% | 8% | 10% |
| Apr 2026 | 41.7% | 27.8% | 13.9% | 8.3% | 8.3% |
| May 2026 | 44.9% | 30.6% | 10.2% | 10.2% | 4.1% |
| Jun 2026 | 52.4% | 28.6% | 11.9% | 4.8% | 2.4% |
| Jul 2026 | 42.9% | 35.7% | 9.5% | 9.5% | 2.4% |
| Aug 2026 | 40% | 35.6% | 15.6% | 6.7% | 2.2% |
| Sep 2026 | 47.8% | 32.6% | 8.7% | 8.7% | 2.2% |
| Oct 2026 | 50% | 27.3% | 11.4% | 9.1% | 2.3% |
How has branded search for Pacesetter Print and Virtual Print changed in New Zealand over the last 12 months?
3 findings
- Virtual Print was ahead of Pacesetter Print in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pacesetter Print’s share of searches among Hamilton printing companies in New Zealand moved from 4.5% to 9.1%, and its estimated monthly branded searches moved from 20 to 40.
- Across the 12 months ending October 2026, Virtual Print’s share of searches among Hamilton printing companies in New Zealand moved from 34.1% to 27.3%, and its estimated monthly branded searches moved from 150 to 120.
How did search popularity change for New Zealand Hamilton printing companies in October 2026?
2 changes

In October 2026, Virtual Print lost share of searches among Hamilton printing companies in New Zealand, from 32.6% to 27.3%.

Estimated monthly branded searches for Pacesetter Print in New Zealand rose 100% over 12 measured months, from 20 to 40 in October 2026.
How are Pacesetter Print’s and Virtual Print’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Pacesetter Print’s and Virtual Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pacesetter Print
2 branded search terms
- pacesetter print
- pacesetter print hamilton
Virtual Print
2 branded search terms
- virtual print
- virtual print hamilton
Other head-to-heads among Hamilton printing companies

Hamilton Print & Graphics vs Virtual Print: compare popularity
Hamilton Print & Graphics vs Annex Group: compare popularity
Hamilton Print & Graphics vs Pacesetter Print: compare popularity
Hamilton Print & Graphics vs Vivid Images: compare popularity
Virtual Print vs Annex Group: compare popularity
Virtual Print vs Vivid Images: compare popularity

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