Brandwave

Pacesetter Print vs Virtual Print:Which is more popular in New Zealand?

In October 2026, Virtual Print had more branded searches than Pacesetter Print among Hamilton printing companies in New Zealand. Virtual Print had about 120 branded searches, while Pacesetter Print had 40. Virtual Print made up 27.3% of all Hamilton printing company searches we track, and Pacesetter Print accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about Hamilton printing companies, Virtual Print appeared in three of the four answers and Pacesetter Print in none.

Among Hamilton printing companies in New Zealand in October 2026

Who do people search for more?

Virtual Print, about 3 searches for every 1 for Pacesetter Print

Virtual Print 120 searchesPacesetter Print 40 searches

Who does AI mention more?

Virtual Print, mentioned in 3 of 4 answers, Pacesetter Print in 0

Virtual Print in 3 of 4Pacesetter Print in 0 of 4

Who does AI recommend more?

Virtual Print, the only one of the two named

Virtual Print first in 3Pacesetter Print never named

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Top Hamilton printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Virtual Print was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pacesetter Print did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Virtual Print1st
  2. Hamilton Print & Graphics2nd
  3. Annex Group3rd
  4. Vivid Images4th
  5. Pacesetter Print–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hamilton Print & Graphics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Virtual Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Annex Group2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vivid Images2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pacesetter Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Hamilton printing companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pacesetter Print or Virtual Print more popular in search?

This chart shows how often people search Google for Pacesetter Print and Virtual Print by name. Each line represents a brand's share of searches for all five Hamilton printing companies we track, month by month, from searches in New Zealand.

Pacesetter Print and Virtual Print among Hamilton printing companies in New Zealand, by month

Share of searches by month for Virtual Print, Pacesetter Print. The figures are in the table below the chart.

View monthly share of searches table
MonthHamilton Print & GraphicsVirtual PrintAnnex GroupPacesetter PrintVivid Images
Nov 202540.9%34.1%11.4%4.5%9.1%
Dec 202542.9%28.6%10.7%10.7%7.1%
Jan 202648.6%27%8.1%5.4%10.8%
Feb 202631.3%37.5%14.6%8.3%8.3%
Mar 202644%24%14%8%10%
Apr 202641.7%27.8%13.9%8.3%8.3%
May 202644.9%30.6%10.2%10.2%4.1%
Jun 202652.4%28.6%11.9%4.8%2.4%
Jul 202642.9%35.7%9.5%9.5%2.4%
Aug 202640%35.6%15.6%6.7%2.2%
Sep 202647.8%32.6%8.7%8.7%2.2%
Oct 202650%27.3%11.4%9.1%2.3%

How has branded search for Pacesetter Print and Virtual Print changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton printing companies in October 2026?

2 changes
  1. In October 2026, Virtual Print lost share of searches among Hamilton printing companies in New Zealand, from 32.6% to 27.3%.

  2. Estimated monthly branded searches for Pacesetter Print in New Zealand rose 100% over 12 measured months, from 20 to 40 in October 2026.

How are Pacesetter Print’s and Virtual Print’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pacesetter Print’s and Virtual Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pacesetter Print

2 branded search terms

  • pacesetter print
  • pacesetter print hamilton

Virtual Print

2 branded search terms

  • virtual print
  • virtual print hamilton

How the Brand Demand Index is measured

Other head-to-heads among Hamilton printing companies

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