Milk Orthodontics vs Shakespeare Orthodontics:Which is more popular by branded search in New Zealand?
In August 2026, Shakespeare Orthodontics had more branded searches than Milk Orthodontics among auckland orthodontists in New Zealand. Shakespeare Orthodontics was estimated to have 1.8K branded searches compared to Milk Orthodontics’ 890, and held a 67.3% Share of Search versus Milk Orthodontics’ 32.7%.
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Which is more popular in search, Milk Orthodontics or Shakespeare Orthodontics?
Compare Auckland orthodontists using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shakespeare Orthodontics, Milk Orthodontics. The figures are in the table below the chart.
View monthly share of search table
| Month | Shakespeare Orthodontics | Milk Orthodontics |
|---|---|---|
| Oct 2025 | 75.1% | 24.9% |
| Nov 2025 | 72.6% | 27.4% |
| Dec 2025 | 74.3% | 25.7% |
| Jan 2026 | 73.5% | 26.5% |
| Feb 2026 | 77.6% | 22.4% |
| Mar 2026 | 78.3% | 21.7% |
| Apr 2026 | 74.9% | 25.1% |
| May 2026 | 79.8% | 20.2% |
| Jun 2026 | 74% | 26% |
| Jul 2026 | 72.6% | 27.4% |
| Aug 2026 | 67.3% | 32.7% |
| Sep 2026 | — | — |
How has the Milk Orthodontics and Shakespeare Orthodontics comparison changed over the last 12 months?
3 findings
- Shakespeare Orthodontics was ahead of Milk Orthodontics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontists in New Zealand moved from 24.9% to 32.7%, and its estimated monthly branded searches moved from 490 to 890.
- Across the 11 months ending August 2026, Shakespeare Orthodontics’ estimated Share of Search among auckland orthodontists in New Zealand moved from 75.1% to 67.3%, and its estimated monthly branded searches moved from 1.5K to 1.8K.
How did search popularity change for New Zealand auckland orthodontists in August 2026?
2 changes
In August 2026, Milk Orthodontics gained estimated Share of Search among auckland orthodontists in New Zealand, from 27.4% to 32.7%.
In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontists in New Zealand, from 72.6% to 67.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Milk Orthodontics’ and Shakespeare Orthodontics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milk Orthodontics
2 branded search terms
- milk orthodontics
- milk orthodontics auckland
Shakespeare Orthodontics
6 branded search terms
- shakespeare ortho
- shakespeare orthodontics
- shakespeare orthodontics epsom
- shakespeare orthodontics howick
- shakespeare orthodontics takapuna
- shakespeare orthodontics warkworth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.