Coupa vs SAP Ariba:Which is more popular in New Zealand?
In October 2026, SAP Ariba had more branded searches than Coupa among enterprise procurement platforms in New Zealand. SAP Ariba had about 590 branded searches, while Coupa had 480. SAP Ariba made up 32.6% of all enterprise procurement platform searches we track, and Coupa accounted for 26.5%. When we asked ChatGPT and Google AI Overviews about enterprise procurement platforms, both Coupa and SAP Ariba appeared in all five answers. Coupa was mentioned before SAP Ariba in three out of five answers.
Who do people search for more?
SAP Ariba, about 23% more searches than Coupa
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Coupa, named ahead of SAP Ariba in 3 of 5 answers
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Top enterprise procurement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Coupa and SAP Ariba showed up in all five answers. Coupa was listed before SAP Ariba in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SAP Ariba1st
- Coupa2nd
Oracle Fusion Cloud Procurement3rd
Ivalua4th
TechnologyOne5th
JAGGAER6th
GEP7th
Zycus8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SAP Ariba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coupa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TechnologyOne3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ivalua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oracle Fusion Cloud Procurement3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JAGGAER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GEP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zycus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about enterprise procurement platforms
5 answers
Asked ChatGPT
“Which enterprise procurement platform should I use in New Zealand?”
Asked ChatGPT
“What are the best enterprise procurement platforms in New Zealand?”
Asked ChatGPT
“What's the best enterprise procurement platform in New Zealand for a procurement team?”
Searched Google, AI Overview
“best procurement software”
Searched Google, AI Overview
“sourcing software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Coupa or SAP Ariba more popular in search?
This chart shows how often people search Google for Coupa and SAP Ariba by name. Each line represents a brand's share of searches for all eight enterprise procurement platforms we track, month by month, from searches in New Zealand.
Share of searches by month for SAP Ariba, Coupa. The figures are in the table below the chart.
View monthly share of searches table
| Month | SAP Ariba | Coupa | TechnologyOne | GEP | JAGGAER | Ivalua | Zycus | Oracle Fusion Cloud Procurement |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 39.8% | 25.1% | 25.1% | 5.8% | 1.6% | 1.6% | 1% | 0% |
| Dec 2025 | 37.6% | 29.1% | 19.4% | 6.7% | 2.4% | 1.8% | 2.4% | 0.61% |
| Jan 2026 | 39% | 30.2% | 20.1% | 5.7% | 1.9% | 1.3% | 1.3% | 0.63% |
| Feb 2026 | 36.8% | 25.3% | 25.3% | 7.4% | 2.6% | 1.1% | 1.1% | 0.53% |
| Mar 2026 | 33.3% | 25.9% | 25.9% | 7.5% | 3.1% | 1.8% | 2.2% | 0.44% |
| Apr 2026 | 36.9% | 28.6% | 23.2% | 6.5% | 1.8% | 1.8% | 1.2% | 0% |
| May 2026 | 42.3% | 22.3% | 22.3% | 7.9% | 2.3% | 1.9% | 0.47% | 0.47% |
| Jun 2026 | 34.9% | 28.2% | 23% | 8.1% | 2.4% | 1.4% | 1.4% | 0.48% |
| Jul 2026 | 36.7% | 19.6% | 29.6% | 7% | 3.5% | 1.5% | 1.5% | 0.5% |
| Aug 2026 | 36.1% | 24.7% | 24.7% | 7.2% | 3.6% | 2.1% | 1% | 0.52% |
| Sep 2026 | 32.4% | 27.3% | 22.2% | 9.7% | 5.1% | 1.7% | 1.1% | 0.57% |
| Oct 2026 | 32.6% | 26.5% | 21.5% | 11.6% | 3.9% | 2.2% | 1.1% | 0.55% |
How has branded search for Coupa and SAP Ariba changed in New Zealand over the last 12 months?
3 findings
- SAP Ariba was ahead of Coupa in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Coupa’s share of searches among enterprise procurement platforms in New Zealand moved from 25.1% to 26.5%, and its estimated monthly branded searches held steady at 480.
- Across the 12 months ending October 2026, SAP Ariba’s share of searches among enterprise procurement platforms in New Zealand moved from 39.8% to 32.6%, and its estimated monthly branded searches moved from 760 to 590.
How did search popularity change for New Zealand enterprise procurement platforms in October 2026?
2 changes
In October 2026, Coupa lost share of searches among enterprise procurement platforms in New Zealand, from 27.3% to 26.5%.
Estimated monthly branded searches for SAP Ariba in New Zealand fell 22.4% over 12 measured months, from 760 to 590 in October 2026.
How are Coupa’s and SAP Ariba’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Coupa’s and SAP Ariba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among enterprise procurement platforms
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