Brandwave

Midea vs Mitsubishi:Which is more popular?

In September 2026, Mitsubishi had more branded searches than Midea among fan coil brands in New Zealand. Mitsubishi had about 61,600 branded searches, while Midea had 5,540. Mitsubishi made up 86% of all fan coil brand searches we track, and Midea accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about fan coil brands, Mitsubishi appeared in one of the five answers and Midea in none.

Among fan coil brands in New Zealand in September 2026

Who do people search for more?

Mitsubishi, about 11 searches for every 1 for Midea

Mitsubishi 61.6K searchesMidea 5.5K searches

Who does AI mention more?

Mitsubishi, mentioned in 1 of 5 answers, Midea in 0

Mitsubishi in 1 of 5Midea in 0 of 5

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Top fan coil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temperzone1st
  2. Carrier2nd
  3. Mitsubishi3rd
  4. Jaga4th
  5. Daikin5th
  6. Midea–
  7. LG–
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Temperzone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carrier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jaga2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Daikin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fan coil brands

5 answers
  • Asked ChatGPT

    “Which fan coil brand should I buy in New Zealand?”

    1. 1Jaga
  • Asked ChatGPT

    “What are the best fan coil brands in New Zealand?”

    1. 1Temperzone
    2. 2Carrier
    3. 3Jaga
  • Asked ChatGPT

    “What's the best fan coil brand in New Zealand for building cooling?”

    1. 1Temperzone
    2. 2Carrier
    3. 3Mitsubishi
    4. 4Daikin
  • Searched Google, AI Overview

    “best fan coil”

    1. Searched Google, AI Overview

      “hvac fan coil”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

      Is Midea or Mitsubishi more popular in search?

      This chart shows how often people search Google for Midea and Mitsubishi by name. Each line represents a brand's share of searches for all eight fan coil brands we track, month by month, from searches in New Zealand.

      Midea and Mitsubishi among fan coil brands in New Zealand, by month

      Share of searches by month for Mitsubishi, Midea. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMitsubishiMideaTemperzoneDaikinCarrierLGJagaPanasonic
      Oct 202585.9%7.5%2.8%2.8%0.49%0.42%0%0%
      Nov 202581.4%10.5%3.6%3.3%0.69%0.54%0.02%0.02%
      Dec 202583%10.2%2.6%3.1%0.65%0.47%0%0%
      Jan 202685%8.4%2.7%2.9%0.6%0.39%0%0%
      Feb 202684.8%7.6%2.8%3.5%0.83%0.36%0.01%0%
      Mar 202685.1%7%3.3%3.3%0.9%0.4%0%0%
      Apr 202684.7%8%2.8%3.1%0.87%0.55%0%0%
      May 202684.5%7.8%3.2%3.1%0.94%0.4%0%0.01%
      Jun 202683.3%8.7%2.8%3.5%1.2%0.54%0.01%0.01%
      Jul 202681.6%10.3%2.8%3.5%1.2%0.49%0.01%0.01%
      Aug 202683.2%8.6%3.5%3.4%0.82%0.48%0%0.01%
      Sep 202686%7.7%2.7%2.6%0.57%0.39%0.01%0%

      How has the Midea and Mitsubishi comparison changed over the last 12 months?

      3 findings
      • Mitsubishi was ahead of Midea in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Midea’s share of searches among fan coil brands in New Zealand moved from 7.5% to 7.7%, and its estimated monthly branded searches moved from 5K to 5.5K.
      • Across the 12 months ending September 2026, Mitsubishi’s share of searches among fan coil brands in New Zealand moved from 85.9% to 86%, and its estimated monthly branded searches moved from 57.3K to 61.6K.

      How did search popularity change for New Zealand fan coil brands in September 2026?

      2 changes
      1. In September 2026, Mitsubishi gained share of searches among fan coil brands in New Zealand, from 83.2% to 86%.

      2. In September 2026, Midea lost share of searches among fan coil brands in New Zealand, from 8.6% to 7.7%.

      How are branded searches counted?

      23 search terms

      Brandwave collects information about searches that people make online using Midea’s and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Midea

      12 branded search terms

      • ac midea
      • midea
      • midea air cooler
      • midea appliances
      • midea cooktop
      • midea dehumidifier
      • midea fan
      • midea fridge
      • midea home
      • midea induction cooktop
      • midea refrigerator
      • midea washing machine

      Mitsubishi

      11 branded search terms

      • mitsubishi
      • mitsubishi asx
      • mitsubishi car
      • mitsubishi cars
      • mitsubishi delica
      • mitsubishi eclipse cross
      • mitsubishi lancer
      • mitsubishi outlander
      • mitsubishi pajero
      • mitsubishi triton
      • outlander

      How the Brand Demand Index is measured

      Other head-to-heads among fan coil brands

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