Brandwave

Viber vs WeChat:Which is more popular by branded search in New Zealand?

In August 2026, WeChat had more branded searches than Viber among messaging apps in New Zealand. WeChat was estimated to have 8K branded searches compared to Viber’s 4.2K, and held a 2.4% Share of Search versus Viber’s 1.2%.

Share of Search among messaging apps in New Zealand in August 2026Which is more popular in search, Viber or WeChat?
Viber1.2%4.2K searches
vs
WeChat2.4%8K searches

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Which is more popular in search, Viber or WeChat?

Compare the messaging apps New Zealanders chat on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Viber and WeChat among messaging apps in New Zealand, by month

Share of Search by month for WeChat, Viber. The figures are in the table below the chart.

View monthly share of search table
MonthWhatsAppDiscordWeChatMessengerViberSignal
Oct 202551.3%42.2%2.7%1.7%1.4%0.69%
Nov 202549.8%44.1%2.3%1.8%1.5%0.54%
Dec 202549%43.7%2.4%2.2%1.9%0.79%
Jan 202653.1%39.6%2.5%1.9%1.9%0.88%
Feb 202653.8%39.8%2.4%1.6%1.6%0.78%
Mar 202653.7%40.3%2.4%1.6%1.3%0.67%
Apr 202651.4%42.5%2.4%1.7%1.3%0.7%
May 202654%40.4%2.1%1.4%1.4%0.79%
Jun 202658%35.7%2.4%1.8%1.4%0.76%
Jul 202655.4%38.1%2.5%1.9%1.3%0.81%
Aug 202658%35.9%2.4%1.8%1.2%0.73%
Sep 2026——————

How has the Viber and WeChat comparison changed over the last 12 months?

  • WeChat was ahead of Viber in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Viber’s estimated Share of Search among messaging apps in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 4.7K to 4.2K.
  • Across the 11 months ending August 2026, WeChat’s estimated Share of Search among messaging apps in New Zealand moved from 2.7% to 2.4%, and its estimated monthly branded searches moved from 9.2K to 8K.

How did search popularity change for New Zealand messaging apps in August 2026?

  1. Estimated monthly branded searches for WeChat in New Zealand fell 13.1% over 11 measured months, from 9.2K to 8K in August 2026.

  2. Estimated monthly branded searches for Viber in New Zealand fell 11.5% over 11 measured months, from 4.7K to 4.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Viber’s and WeChat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Viber

15 branded search terms

  • rakuten viber
  • the viber
  • viber
  • viber app
  • viber app download
  • viber app for android
  • viber chat
  • viber com
  • viber dl
  • viber messages
  • viber near me
  • viber new zealand
  • viber nz
  • viber online
  • viber out

WeChat

15 branded search terms

  • qr wechat
  • wechat
  • wechat app
  • wechat app desktop
  • wechat app download
  • wechat chat
  • wechat com
  • wechat desktop
  • wechat dl
  • wechat for windows
  • wechat near me
  • wechat nz
  • wechat online
  • wechat pay
  • wechat web

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.