Brandwave

Trade Me Jobs vs Zety:Which is more popular?

In September 2026, Trade Me Jobs had more branded searches than Zety among resume and CV builders in New Zealand. Trade Me Jobs had about 71,600 branded searches, while Zety had 180. Trade Me Jobs made up 9.5% of all resume and CV builder searches we track, and Zety accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about resume and CV builders, Trade Me Jobs appeared in three of the five answers and Zety in none.

Among resume and CV builders in New Zealand in September 2026

Who do people search for more?

Trade Me Jobs, about 398 searches for every 1 for Zety

Trade Me Jobs 71.6K searchesZety 180 searches

Who does AI mention more?

Trade Me Jobs, mentioned in 3 of 5 answers, Zety in 0

Trade Me Jobs in 3 of 5Zety in 0 of 5

Who does AI recommend more?

Trade Me Jobs, the only one of the two named

Trade Me Jobs first in 3Zety never named

Follow Trade Me Jobs vs Zety and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top resume and CV builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trade Me Jobs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zety did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Heke Mai1st
  2. ZEIL2nd
  3. Trade Me Jobs3rd
  4. Canva4th
  5. Resume.io5th
  6. Kickresume–
  7. Zety–
  8. Novorésumé–
  9. Rezi–
  10. Teal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade Me Jobs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZEIL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Te Heke Mai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resume.io1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Novorésumé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kickresume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zety0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rezi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resume and CV builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Trade Me Jobs or Zety more popular in search?

This chart shows how often people search Google for Trade Me Jobs and Zety by name. Each line represents a brand's share of searches for all ten resume and CV builders we track, month by month, from searches in New Zealand.

Trade Me Jobs and Zety among resume and CV builders in New Zealand, by month

Share of searches by month for Trade Me Jobs, Zety. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaTrade Me JobsZEILTe Heke MaiResume.ioKickresumeZetyNovorésuméReziTeal
Oct 202588.2%10.4%0.87%0.31%0.04%0.03%0.04%0.03%0.02%<0.01%
Nov 202588.3%10.4%0.87%0.21%0.03%0.03%0.06%0.02%0.02%0.01%
Dec 202584%14.9%0.66%0.23%0.05%0.04%0.04%0.03%0.02%<0.01%
Jan 202677.5%20.7%1.1%0.33%0.08%0.06%0.08%0.05%0.04%0.02%
Feb 202688.2%10.7%0.71%0.21%0.03%0.04%0.03%0.03%0.03%0.05%
Mar 202689.5%9.4%0.72%0.21%0.03%0.03%0.03%0.03%0.03%0.05%
Apr 202685.9%12.4%1%0.36%0.05%0.05%0.05%0.04%0.04%0.06%
May 202688.5%10.3%0.71%0.21%0.03%0.03%0.03%0.04%0.03%0.14%
Jun 202691.6%7.3%0.73%0.18%0.03%0.02%0.03%0.03%0.01%0.11%
Jul 202685.8%12.4%1%0.3%0.06%0.05%0.26%0.05%0.04%0.1%
Aug 202690.1%8.8%0.72%0.25%0.03%0.03%0.07%0.02%0.02%0.02%
Sep 202689.4%9.5%0.72%0.21%0.03%0.03%0.02%0.02%0.02%<0.01%

How has the Trade Me Jobs and Zety comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand resume and CV builders in September 2026?

2 changes

  1. In September 2026, Trade Me Jobs gained share of searches among resume and CV builders in New Zealand, from 8.8% to 9.5%.

  2. In September 2026, Zety fell from 5th to 7th among resume and CV builders in New Zealand.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Trade Me Jobs’ and Zety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Trade Me Jobs

22 branded search terms

  • dunedin jobs trade me
  • jobs at trade me
  • jobs at trademe
  • jobs in nelson trade me
  • jobs in tauranga trade me
  • jobs nelson trade me
  • jobs on trade me
  • jobs trade me
  • nelson jobs trade me
  • trade me job
  • Trade Me Jobs
  • trade me jobs dunedin
  • trade me jobs dunedin nz
  • trade me jobs hamilton
  • trade me jobs in nelson
  • trade me jobs in tauranga
  • trade me jobs nelson
  • trade me jobs nelson nz
  • trade me jobs tauranga
  • trade me jobs tauranga nz
  • trade me tauranga jobs
  • trademe jobs

Zety

6 branded search terms

  • zety
  • zety cv builder
  • zety cv maker
  • zety cv template
  • zety resume
  • zety resume builder

How the Brand Demand Index is measured

Other head-to-heads among resume and CV builders

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free