Towbin vs WasteCo:Which is more popular by branded search in New Zealand?
In August 2026, WasteCo had more branded searches than Towbin among nelson waste management companies in New Zealand. WasteCo was estimated to have 1.4K branded searches compared to Towbin’s 10, and held a 34.9% Share of Search versus Towbin’s 0.26%.
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Which is more popular in search, Towbin or WasteCo?
Compare Nelson waste management companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WasteCo, Towbin. The figures are in the table below the chart.
View monthly share of search table
| Month | CanPlan | WasteCo | Towbin |
|---|---|---|---|
| Oct 2025 | 70.4% | 29.4% | 0.26% |
| Nov 2025 | 72.8% | 27% | 0.27% |
| Dec 2025 | 78.5% | 21.3% | 0.22% |
| Jan 2026 | 77.9% | 21.8% | 0.24% |
| Feb 2026 | 69.7% | 30% | 0.28% |
| Mar 2026 | 66.6% | 33.2% | 0.26% |
| Apr 2026 | 70.1% | 29.6% | 0.26% |
| May 2026 | 60.3% | 39.5% | 0.24% |
| Jun 2026 | 52.5% | 47.3% | 0.24% |
| Jul 2026 | 62.7% | 37% | 0.28% |
| Aug 2026 | 64.9% | 34.9% | 0.26% |
| Sep 2026 | — | — | — |
How has the Towbin and WasteCo comparison changed over the last 12 months?
3 findings
- WasteCo was ahead of Towbin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Towbin’s estimated Share of Search among nelson waste management companies in New Zealand held steady at 0.26%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, WasteCo’s estimated Share of Search among nelson waste management companies in New Zealand moved from 29.4% to 34.9%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand nelson waste management companies in August 2026?
1 change
In August 2026, WasteCo lost estimated Share of Search among nelson waste management companies in New Zealand, from 37% to 34.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Towbin’s and WasteCo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.