Thule vs TJM:Which is more popular by branded search in New Zealand?
In August 2026, Thule had more branded searches than TJM among 4x4 accessory brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to TJM’s 120, and held a 42.6% Share of Search versus TJM’s 0.9%.
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Which is more popular in search, Thule or TJM?
Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, TJM. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Ironman 4x4 | ARB | TJM |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.1% | 17.4% | 12.6% | 13.6% | 1.2% |
| Nov 2025 | 43.3% | 16.1% | 18.9% | 10.9% | 10% | 0.8% |
| Dec 2025 | 42.1% | 17.4% | 20.4% | 10.3% | 9.2% | 0.64% |
| Jan 2026 | 43.7% | 16% | 17.7% | 10.4% | 11.1% | 0.98% |
| Feb 2026 | 41.1% | 15.1% | 17.2% | 13.6% | 12% | 0.87% |
| Mar 2026 | 47% | 13.6% | 16.4% | 10.6% | 11.6% | 0.88% |
| Apr 2026 | 43.5% | 15.7% | 15.4% | 11.7% | 12.6% | 1% |
| May 2026 | 44% | 15.1% | 14.9% | 11.5% | 13.3% | 1.1% |
| Jun 2026 | 42.3% | 14% | 14.7% | 14% | 13.7% | 1.3% |
| Jul 2026 | 42.7% | 15.8% | 14.9% | 12.2% | 13.5% | 0.92% |
| Aug 2026 | 42.6% | 14.6% | 14.3% | 13.8% | 13.8% | 0.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Thule and TJM comparison changed over the last 12 months?
3 findings
- Thule was ahead of TJM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 41.2% to 42.6%, and its estimated monthly branded searches moved from 6K to 5.7K.
- Across the 11 months ending August 2026, TJM’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 1.2% to 0.9%, and its estimated monthly branded searches moved from 170 to 120.
How did search popularity change for New Zealand 4x4 accessory brands in August 2026?
1 change
Estimated monthly branded searches for TJM in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Thule’s and TJM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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