The Sleep Store vs Tommee Tippee:Which is more popular?
In September 2026, The Sleep Store had more branded searches than Tommee Tippee among sleep suit brands in New Zealand. The Sleep Store had about 17,500 branded searches, while Tommee Tippee had 1,830. The Sleep Store made up 65.3% of all sleep suit brand searches we track, and Tommee Tippee accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about sleep suit brands, The Sleep Store appeared in four of the five answers and Tommee Tippee in none.
Who do people search for more?
The Sleep Store, about 10 searches for every 1 for Tommee Tippee
Who does AI mention more?
The Sleep Store, mentioned in 4 of 5 answers, Tommee Tippee in 0
Who does AI recommend more?
The Sleep Store, the only one of the two named
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Top sleep suit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Sleep Store was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tommee Tippee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Sleep Store4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ergoPouch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Love to Dream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Woolbabe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleep suit brands
5 answers
Asked ChatGPT
“Which sleep suit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleep suit brands in New Zealand?”
Asked ChatGPT
“What's the best sleep suit brand in New Zealand for a sleeping baby?”
Searched Google, AI Overview
“baby sleeping bag”
Searched Google, AI Overview
“newborn sleep suit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Sleep Store or Tommee Tippee more popular in search?
This chart shows how often people search Google for The Sleep Store and Tommee Tippee by name. Each line represents a brand's share of searches for all six sleep suit brands we track, month by month, from searches in New Zealand.
Share of searches by month for The Sleep Store, Tommee Tippee. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Sleep Store | Woolbabe | Ergobaby | ergoPouch | Tommee Tippee | Love to Dream |
|---|---|---|---|---|---|---|
| Oct 2025 | 74% | 6.9% | 5.2% | 5.4% | 4.9% | 3.5% |
| Nov 2025 | 76.1% | 6.8% | 4.6% | 4.9% | 3.5% | 4% |
| Dec 2025 | 72.8% | 7.1% | 5.4% | 5.3% | 5.2% | 4.2% |
| Jan 2026 | 66.9% | 8.5% | 6.4% | 7.5% | 6.3% | 4.4% |
| Feb 2026 | 72.5% | 8.1% | 5.4% | 6.3% | 4.2% | 3.4% |
| Mar 2026 | 63.6% | 12.8% | 5.8% | 8.8% | 5.3% | 3.7% |
| Apr 2026 | 65.6% | 11.7% | 5.8% | 8.9% | 4.2% | 3.8% |
| May 2026 | 62.3% | 14.8% | 5.9% | 8.2% | 5.4% | 3.5% |
| Jun 2026 | 66.9% | 8.9% | 6% | 8.1% | 6% | 4.1% |
| Jul 2026 | 66.5% | 9% | 6.4% | 7.1% | 7.1% | 4% |
| Aug 2026 | 67.9% | 7.5% | 6.5% | 7.5% | 6.8% | 3.8% |
| Sep 2026 | 65.3% | 8.4% | 8.2% | 7.2% | 6.8% | 4% |
How has the The Sleep Store and Tommee Tippee comparison changed over the last 12 months?
3 findings
- The Sleep Store was ahead of Tommee Tippee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Sleep Store’s share of searches among sleep suit brands in New Zealand moved from 74% to 65.3%, and its estimated monthly branded searches moved from 22.9K to 17.5K.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among sleep suit brands in New Zealand moved from 4.9% to 6.8%, and its estimated monthly branded searches moved from 1.5K to 1.8K.
How did search popularity change for New Zealand sleep suit brands in September 2026?
3 changes
In September 2026, Ergobaby overtook ergoPouch and Tommee Tippee to rank 3rd among sleep suit brands in New Zealand, with 8.2% of the searches.
In September 2026, The Sleep Store lost share of searches among sleep suit brands in New Zealand, from 67.9% to 65.3%.
Estimated monthly branded searches for Tommee Tippee in New Zealand rose 19.6% over 12 measured months, from 1.5K to 1.8K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using The Sleep Store’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Sleep Store
2 branded search terms
- sleep store
- the sleep store
Tommee Tippee
4 branded search terms
- tommee tippee
- tommee tippee pacifier
- tommee tippee soother
- tommeetippee
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