Brandwave

Teng Tools vs Wiha:Which is more popular?

In September 2026, Teng Tools and Wiha were level in searches among hand tool brands in New Zealand, with an estimated 840 versus 860 branded searches, at 7.2% and 7.4% of the total. When we asked ChatGPT and Google AI Overviews about hand tool brands, Wiha appeared in one of the five answers and Teng Tools in none.

Among hand tool brands in New Zealand in September 2026

Who do people search for more?

Wiha and Teng Tools are searched for about as often as each other.

Wiha 860 searchesTeng Tools 840 searches

Who does AI mention more?

Wiha, mentioned in 1 of 5 answers, Teng Tools in 0

Wiha in 1 of 5Teng Tools in 0 of 5

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Top hand tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wiha was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Teng Tools did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Bahco2nd
  3. Stanley3rd
  4. Knipex4th
  5. Kincrome5th
  6. Wera6th
  7. Wiha7th
  8. Irwin8th
  9. Teng Tools–
  10. GearWrench–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kincrome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wiha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teng Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GearWrench0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about hand tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Teng Tools or Wiha more popular in search?

This chart shows how often people search Google for Teng Tools and Wiha by name. Each line represents a brand's share of searches for all 12 hand tool brands we track, month by month, from searches in New Zealand.

Teng Tools and Wiha among hand tool brands in New Zealand, by month

Share of searches by month for Wiha, Teng Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthBahcoKnipexKincromeStanleyWeraWihaTeng ToolsGearWrenchIrwinStahlwilleSidchromeStanley
Oct 202518.7%16.4%18%10.3%7.4%7.2%8.9%6.6%1.8%2%1.6%1.2%
Nov 202520.7%15.8%17%9.4%9.9%7.7%7.9%5.2%1.9%1.6%1.7%1.2%
Dec 202523.7%15.4%16.6%11.7%9%6.6%6.5%5.1%1.8%1.5%1.1%0.89%
Jan 202619.7%16%15.9%10%8.4%7.6%8.9%6.5%2.1%1.8%1.5%1.6%
Feb 202621%16.1%13%10.6%10.6%7.8%8.1%6.4%2%2%1.7%0.78%
Mar 202618.6%19.2%13.3%11.1%9.1%7.5%8.9%6.4%1.9%1.7%1.2%0.92%
Apr 202617.4%17.9%14.1%12.3%9.2%7.9%8%6.4%2.1%2%1.7%0.96%
May 202617.7%19.7%14%10.1%9%7.9%8.4%6.9%1.8%2%2%0.45%
Jun 202617.7%20.6%13.8%10.4%8.7%7.4%8.7%7.1%1.9%1.8%1.4%0.42%
Jul 202620.1%19%14.3%9.8%9.9%8.1%7.4%5.6%2%1.6%1.5%0.73%
Aug 202618.6%20.1%13.9%9.2%9.8%9.2%7.3%6%2.3%1.5%1.4%0.7%
Sep 202620.1%18.1%14.9%10.8%9.6%7.4%7.2%6.5%1.6%1.6%1.3%0.94%

How has the Teng Tools and Wiha comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Wiha took it in December 2025, Teng Tools took it in January 2026, Wiha took it in July 2026.
  • Across the 12 months ending September 2026, Teng Tools’ share of searches among hand tool brands in New Zealand moved from 8.9% to 7.2%, and its estimated monthly branded searches moved from 850 to 840.
  • Across the 12 months ending September 2026, Wiha’s share of searches among hand tool brands in New Zealand moved from 7.2% to 7.4%, and its estimated monthly branded searches moved from 690 to 860.

How did search popularity change for New Zealand hand tool brands in September 2026?

2 changes

  1. In September 2026, Wiha lost share of searches among hand tool brands in New Zealand, from 9.2% to 7.4%.

  2. Teng Tools’ share of searches among hand tool brands in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.2% in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Teng Tools’ and Wiha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Teng Tools

10 branded search terms

  • teng socket set
  • teng tool box
  • teng tool box and tools
  • teng tool chest
  • teng tool kit
  • teng tool set
  • teng tools
  • teng tools socket set
  • teng tools tool box
  • teng torque wrench

Wiha

11 branded search terms

  • wiha
  • wiha electric screwdriver
  • wiha hex keys
  • wiha pliers
  • wiha pliers set
  • wiha screwdriver
  • wiha side cutters
  • wiha tools
  • wiha torque driver
  • wiha torque screwdriver
  • wiha voltage tester

How the Brand Demand Index is measured

Other head-to-heads among hand tool brands

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