Brandwave

Te Heke Mai vs ZEIL:Which is more popular?

In September 2026, ZEIL had more branded searches than Te Heke Mai among resume and CV builders in New Zealand. ZEIL had about 5,400 branded searches, while Te Heke Mai had 1,600. ZEIL made up 0.72% of all resume and CV builder searches we track, and Te Heke Mai accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about resume and CV builders, Te Heke Mai and ZEIL each appeared in three of the five answers. Te Heke Mai was mentioned before ZEIL in two out of three answers.

Among resume and CV builders in New Zealand in September 2026

Who do people search for more?

ZEIL, about 3 searches for every 1 for Te Heke Mai

ZEIL 5.4K searchesTe Heke Mai 1.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Te Heke Mai in 3 of 5ZEIL in 3 of 5

Who does AI recommend more?

Te Heke Mai, named ahead of ZEIL in 2 of 3 answers

Te Heke Mai first in 2ZEIL first in 1

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Top resume and CV builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Te Heke Mai and ZEIL were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Te Heke Mai was listed before ZEIL in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Heke Mai1st
  2. ZEIL2nd
  3. Trade Me Jobs3rd
  4. Canva4th
  5. Resume.io5th
  6. Kickresume–
  7. Zety–
  8. Novorésumé–
  9. Rezi–
  10. Teal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade Me Jobs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZEIL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Te Heke Mai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resume.io1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Novorésumé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kickresume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zety0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rezi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resume and CV builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Te Heke Mai or ZEIL more popular in search?

This chart shows how often people search Google for Te Heke Mai and ZEIL by name. Each line represents a brand's share of searches for all ten resume and CV builders we track, month by month, from searches in New Zealand.

Te Heke Mai and ZEIL among resume and CV builders in New Zealand, by month

Share of searches by month for ZEIL, Te Heke Mai. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaTrade Me JobsZEILTe Heke MaiResume.ioKickresumeZetyNovorésuméReziTeal
Oct 202588.2%10.4%0.87%0.31%0.04%0.03%0.04%0.03%0.02%<0.01%
Nov 202588.3%10.4%0.87%0.21%0.03%0.03%0.06%0.02%0.02%0.01%
Dec 202584%14.9%0.66%0.23%0.05%0.04%0.04%0.03%0.02%<0.01%
Jan 202677.5%20.7%1.1%0.33%0.08%0.06%0.08%0.05%0.04%0.02%
Feb 202688.2%10.7%0.71%0.21%0.03%0.04%0.03%0.03%0.03%0.05%
Mar 202689.5%9.4%0.72%0.21%0.03%0.03%0.03%0.03%0.03%0.05%
Apr 202685.9%12.4%1%0.36%0.05%0.05%0.05%0.04%0.04%0.06%
May 202688.5%10.3%0.71%0.21%0.03%0.03%0.03%0.04%0.03%0.14%
Jun 202691.6%7.3%0.73%0.18%0.03%0.02%0.03%0.03%0.01%0.11%
Jul 202685.8%12.4%1%0.3%0.06%0.05%0.26%0.05%0.04%0.1%
Aug 202690.1%8.8%0.72%0.25%0.03%0.03%0.07%0.02%0.02%0.02%
Sep 202689.4%9.5%0.72%0.21%0.03%0.03%0.02%0.02%0.02%<0.01%

How has the Te Heke Mai and ZEIL comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand resume and CV builders in September 2026?

2 changes

  1. Estimated monthly branded searches for Te Heke Mai in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  2. Estimated monthly branded searches for ZEIL in New Zealand fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Te Heke Mai’s and ZEIL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Te Heke Mai

1 branded search term

  • te heke mai

ZEIL

1 branded search term

  • zeil

How the Brand Demand Index is measured

Other head-to-heads among resume and CV builders

Creator with pink hair and a pink jacket

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