Te Heke Mai vs Trade Me Jobs:Which is more popular?

Name: Te Heke Mai vs Trade Me Jobs: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Trade Me Jobs had more branded searches than Te Heke Mai among resume and CV builders in New Zealand. Trade Me Jobs had about 71,600 branded searches, while Te Heke Mai had 1,600. Trade Me Jobs made up 9.5% of all resume and CV builder searches we track, and Te Heke Mai accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about resume and CV builders, Te Heke Mai and Trade Me Jobs each appeared in three of the five answers. Te Heke Mai was mentioned before Trade Me Jobs in every answer.

Among resume and CV builders in New Zealand in September 2026

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Top resume and CV builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Te Heke Mai and Trade Me Jobs were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Te Heke Mai was listed before Trade Me Jobs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Canva	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Trade Me Jobs	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
ZEIL	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Te Heke Mai	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Resume.io	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Novorésumé	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Kickresume	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Zety	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Rezi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Teal	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Canva3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade Me Jobs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZEIL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Te Heke Mai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Resume.io1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Novorésumé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kickresume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zety0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rezi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resume and CV builders

5 answers

Asked ChatGPT
“Which CV and resume builder should I use in New Zealand?”
1. 1ZEIL
2. 2Te Heke Mai
3. 3Trade Me Jobs
4. 4Canva
Asked ChatGPT
“What are the best CV and resume builders in New Zealand?”
1. 1Te Heke Mai
2. 2Canva
3. 3ZEIL
4. 4Trade Me Jobs
Asked ChatGPT
“What's the best CV and resume builder in New Zealand for a job application?”
1. 1Te Heke Mai
2. 2ZEIL
3. 3Trade Me Jobs
4. 4Resume.io
5. 5Canva
Searched Google, AI Overview
“cv builder nz”
Searched Google, AI Overview
“resume builder”
1. 1Novorésumé

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Te Heke Mai or Trade Me Jobs more popular in search?

This chart shows how often people search Google for Te Heke Mai and Trade Me Jobs by name. Each line represents a brand's share of searches for all ten resume and CV builders we track, month by month, from searches in New Zealand.

Te Heke Mai and Trade Me Jobs among resume and CV builders in New Zealand, by month

Month	Canva	Trade Me Jobs	ZEIL	Te Heke Mai	Resume.io	Kickresume	Zety	Novorésumé	Rezi	Teal
Oct 2025	88.2%	10.4%	0.87%	0.31%	0.04%	0.03%	0.04%	0.03%	0.02%	<0.01%
Nov 2025	88.3%	10.4%	0.87%	0.21%	0.03%	0.03%	0.06%	0.02%	0.02%	0.01%
Dec 2025	84%	14.9%	0.66%	0.23%	0.05%	0.04%	0.04%	0.03%	0.02%	<0.01%
Jan 2026	77.5%	20.7%	1.1%	0.33%	0.08%	0.06%	0.08%	0.05%	0.04%	0.02%
Feb 2026	88.2%	10.7%	0.71%	0.21%	0.03%	0.04%	0.03%	0.03%	0.03%	0.05%
Mar 2026	89.5%	9.4%	0.72%	0.21%	0.03%	0.03%	0.03%	0.03%	0.03%	0.05%
Apr 2026	85.9%	12.4%	1%	0.36%	0.05%	0.05%	0.05%	0.04%	0.04%	0.06%
May 2026	88.5%	10.3%	0.71%	0.21%	0.03%	0.03%	0.03%	0.04%	0.03%	0.14%
Jun 2026	91.6%	7.3%	0.73%	0.18%	0.03%	0.02%	0.03%	0.03%	0.01%	0.11%
Jul 2026	85.8%	12.4%	1%	0.3%	0.06%	0.05%	0.26%	0.05%	0.04%	0.1%
Aug 2026	90.1%	8.8%	0.72%	0.25%	0.03%	0.03%	0.07%	0.02%	0.02%	0.02%
Sep 2026	89.4%	9.5%	0.72%	0.21%	0.03%	0.03%	0.02%	0.02%	0.02%	<0.01%

How has the Te Heke Mai and Trade Me Jobs comparison changed over the last 12 months?

3 findings

Trade Me Jobs was ahead of Te Heke Mai in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Te Heke Mai’s share of searches among resume and CV builders in New Zealand moved from 0.31% to 0.21%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
Across the 12 months ending September 2026, Trade Me Jobs’ share of searches among resume and CV builders in New Zealand moved from 10.4% to 9.5%, and its estimated monthly branded searches moved from 79.5K to 71.6K.

How did search popularity change for New Zealand resume and CV builders in September 2026?

2 changes

In September 2026, Trade Me Jobs gained share of searches among resume and CV builders in New Zealand, from 8.8% to 9.5%.
Estimated monthly branded searches for Te Heke Mai in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Te Heke Mai’s and Trade Me Jobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.