Brandwave

Taste Lab vs Uncle Dunkle's:Which is more popular?

In September 2026, Uncle Dunkle's had more branded searches than Taste Lab among hot sauce brands in New Zealand. Uncle Dunkle's had about 20 branded searches, while Taste Lab had 10. Uncle Dunkle's made up 0.28% of all hot sauce brand searches we track, and Taste Lab accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about hot sauce brands, Taste Lab appeared in four of the five answers and Uncle Dunkle's in two. Taste Lab was mentioned before Uncle Dunkle's in every answer that named either.

Among hot sauce brands in New Zealand in September 2026

Who do people search for more?

Uncle Dunkle's, about 2 searches for every 1 for Taste Lab

Uncle Dunkle's 20 searchesTaste Lab 10 searches

Who does AI mention more?

Taste Lab, mentioned in 4 of 5 answers, Uncle Dunkle's in 2

Taste Lab in 4 of 5Uncle Dunkle's in 2 of 5

Who does AI recommend more?

Taste Lab, named ahead of Uncle Dunkle's in 4 of 4 answers

Taste Lab first in 4Uncle Dunkle's never first

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Top hot sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Taste Lab was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Uncle Dunkle's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Taste Lab was listed before Uncle Dunkle's in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culley's1st
  2. Kaitaia Fire2nd
  3. Apostle Hot Sauce3rd
  4. Taste Lab4th
  5. Uncle Dunkle's5th
  6. SpicyBoys6th
  7. Tabasco–
  8. Frank's RedHot–
  9. Huy Fong–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culley's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaitaia Fire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apostle Hot Sauce4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taste Lab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SpicyBoys2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uncle Dunkle's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tabasco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank's RedHot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huy Fong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot sauce brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Taste Lab or Uncle Dunkle's more popular in search?

This chart shows how often people search Google for Taste Lab and Uncle Dunkle's by name. Each line represents a brand's share of searches for all nine hot sauce brands we track, month by month, from searches in New Zealand.

Taste Lab and Uncle Dunkle's among hot sauce brands in New Zealand, by month

Share of searches by month for Uncle Dunkle's, Taste Lab. The figures are in the table below the chart.

View monthly share of searches table
MonthTabascoCulley'sFrank's RedHotSpicyBoysKaitaia FireApostle Hot SauceHuy FongUncle Dunkle'sTaste Lab
Oct 202514.2%31.8%11.5%11.7%12.2%14.4%3.2%0.98%0%
Nov 202512%30.9%9.9%12.2%10.7%20.6%3.1%0.62%0%
Dec 20259.7%21.7%7.4%17.1%8.7%32.5%1.9%0.68%0.34%
Jan 202613.2%32.2%10.3%10.5%13.4%15.8%3.3%0.88%0.44%
Feb 202616%27.3%13.8%9.6%12.8%11.8%7.6%0.74%0.49%
Mar 202614.3%25.4%12.8%10.4%13.7%10.4%12.1%0.43%0.43%
Apr 202613.1%23.5%17.8%10.1%10.4%10.1%14%0.42%0.63%
May 202612.1%21.2%22.7%7%9%8.6%18.2%0.54%0.72%
Jun 202614.7%29.3%11.2%8.7%9.1%8.7%16.8%0.91%0.54%
Jul 202614%26.9%18.6%7.8%9.8%11.8%10.2%0.4%0.6%
Aug 202614.8%29%16.6%9.4%12.3%11.5%5.3%0.58%0.58%
Sep 202642.9%20.3%8.8%8.4%7.4%6.8%5.1%0.28%0.14%

How has the Taste Lab and Uncle Dunkle's comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Taste Lab took it in April 2026, Uncle Dunkle's took it in June 2026, Taste Lab took it in July 2026, Uncle Dunkle's took it in September 2026.
  • Across the 12 months ending September 2026, Taste Lab’s share of searches among hot sauce brands in New Zealand moved from 0% to 0.14%, and its estimated monthly branded searches moved from 0 to 10.
  • Across the 12 months ending September 2026, Uncle Dunkle's’ share of searches among hot sauce brands in New Zealand moved from 0.98% to 0.28%, and its estimated monthly branded searches moved from 40 to 20.

How did search popularity change for New Zealand hot sauce brands in September 2026?

2 changes

  1. In September 2026, Uncle Dunkle's rose from 9th to 8th among hot sauce brands in New Zealand.

  2. In September 2026, Taste Lab fell from 8th to 9th among hot sauce brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Taste Lab’s and Uncle Dunkle's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Taste Lab

1 branded search term

  • taste lab hot sauce

Uncle Dunkle's

1 branded search term

  • uncle dunkles

How the Brand Demand Index is measured

Other head-to-heads among hot sauce brands

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