Brandwave

Tanoshi vs Tomi:Which is more popular in New Zealand?

In October 2026, Tanoshi had more branded searches than Tomi among Christchurch Japanese restaurants in New Zealand. Tanoshi had about 6,600 branded searches, while Tomi had 30. Tanoshi made up 25.2% of all Christchurch Japanese restaurant searches we track, and Tomi accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about Christchurch Japanese restaurants, Tanoshi appeared in two of the three answers and Tomi in none.

Among Christchurch Japanese restaurants in New Zealand in October 2026

Who do people search for more?

Tanoshi, about 220 searches for every 1 for Tomi

Tanoshi 6.6K searchesTomi 30 searches

Who does AI mention more?

Tanoshi, mentioned in 2 of 3 answers, Tomi in 0

Tanoshi in 2 of 3Tomi in 0 of 3

Who does AI recommend more?

Tanoshi, the only one of the two named

Tanoshi first in 2Tomi never named

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Top Christchurch Japanese restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tanoshi was mentioned in two out of three: in two of the three ChatGPT answers. Tomi did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kinji1st
  2. Sakimoto Japanese Bistro2nd
  3. Bar Yoku3rd
  4. Tanoshi4th
  5. Hibachi5th
  6. Mugen Sushi–
  7. Tomi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sakimoto Japanese Bistro3 of 3Named in 3 of 3 ChatGPT answers
  • Kinji3 of 3Named in 3 of 3 ChatGPT answers
  • Bar Yoku2 of 3Named in 2 of 3 ChatGPT answers
  • Tanoshi2 of 3Named in 2 of 3 ChatGPT answers
  • Hibachi2 of 3Named in 2 of 3 ChatGPT answers
  • Mugen Sushi0 of 3Named in 0 of 3 ChatGPT answers
  • Tomi0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Christchurch Japanese restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Tanoshi or Tomi more popular in search?

This chart shows how often people search Google for Tanoshi and Tomi by name. Each line represents a brand's share of searches for all seven Christchurch Japanese restaurants we track, month by month, from searches in New Zealand.

Tanoshi and Tomi among Christchurch Japanese restaurants in New Zealand, by month

Share of searches by month for Tanoshi, Tomi. The figures are in the table below the chart.

View monthly share of searches table
MonthBar YokuTanoshiMugen SushiSakimoto Japanese BistroKinjiHibachiTomi
Nov 202531.4%25.6%17.9%14.5%9.4%1.2%0.12%
Dec 202527.8%27.8%17.3%15.6%10%1.3%0.1%
Jan 202630.5%25%17.4%14%11.2%1.8%0.12%
Feb 202634%22.6%16%12.7%12.4%2%0.17%
Mar 202635%23.3%16.9%13.2%10.3%1.1%0.18%
Apr 202630.3%24.7%19%13.9%10.9%1.2%0.15%
May 202639.7%21.7%16.8%12.1%7.7%1.9%0.16%
Jun 202635.2%23.5%17.7%10.8%10.5%2.1%0.26%
Jul 202631.7%25.9%17.6%11.7%11.4%1.5%0.16%
Aug 202632.1%26.1%16.6%11.9%11.6%1.5%0.12%
Sep 202635%23.3%18.2%10.8%10.4%2.1%0.13%
Oct 202630.9%25.2%17.2%14%11.1%1.5%0.11%

How has branded search for Tanoshi and Tomi changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch Japanese restaurants in October 2026?

1 change
  1. In October 2026, Tanoshi gained share of searches among Christchurch Japanese restaurants in New Zealand, from 23.3% to 25.2%.

How are Tanoshi’s and Tomi’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tanoshi’s and Tomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tanoshi

1 branded search term

  • tanoshi christchurch

Tomi

2 branded search terms

  • tomi christchurch
  • tomi restaurant christchurch

How the Brand Demand Index is measured

Other head-to-heads among Christchurch Japanese restaurants

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