Brandwave

Tailscale vs Zscaler Private Access:Which is more popular in New Zealand?

In October 2026, Tailscale had more branded searches than Zscaler Private Access among zero trust network access platforms in New Zealand. Tailscale had about 6,600 branded searches, while Zscaler Private Access had 10. Tailscale made up 91% of all zero trust network access platform searches we track, and Zscaler Private Access accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Zscaler Private Access appeared in three of the five answers and Tailscale in one. Zscaler Private Access was mentioned before Tailscale in every answer.

Among zero trust network access platforms in New Zealand in October 2026

Who do people search for more?

Tailscale, about 660 searches for every 1 for Zscaler Private Access

Tailscale 6.6K searchesZscaler Private Access 10 searches

Who does AI mention more?

Zscaler Private Access, mentioned in 3 of 5 answers, Tailscale in 1

Zscaler Private Access in 3 of 5Tailscale in 1 of 5

Who does AI recommend more?

Zscaler Private Access, named ahead of Tailscale in every answer

Zscaler Private Access first in 3Tailscale never first

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zscaler Private Access was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tailscale was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zscaler Private Access was listed before Tailscale in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Cloudflare One2nd
  3. Microsoft Entra Private Access3rd
  4. Twingate4th
  5. Tailscale–
  6. OpenVPN–
  7. NordLayer–
  8. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tailscale or Zscaler Private Access more popular in search?

This chart shows how often people search Google for Tailscale and Zscaler Private Access by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.

Tailscale and Zscaler Private Access among zero trust network access platforms in New Zealand, by month

Share of searches by month for Tailscale, Zscaler Private Access. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNCloudflare OneTwingateMicrosoft Entra Private AccessNordLayerZscaler Private AccessGoodAccess
Nov 202579.2%13.1%0.55%5.7%0.27%0.55%0.27%0.27%
Dec 202579.9%13.2%0.55%4.7%0.28%0.83%0.28%0.28%
Jan 202681.4%10.9%0.68%5.9%0.23%0.45%0.23%0.23%
Feb 202682%10.9%0.68%4.8%0.68%0.46%0.23%0.23%
Mar 202684.6%9.2%0.77%4%0.38%0.58%0.19%0.19%
Apr 202685.4%9.3%0.78%3.3%0.39%0.39%0.19%0.19%
May 202683.8%9.1%1.3%4%0.57%0.76%0.19%0.19%
Jun 202683.7%9.1%2.1%3.2%0.76%0.57%0.38%0.19%
Jul 202688.5%6.4%1.5%2.3%0.49%0.49%0.16%0.16%
Aug 202687.4%7.8%1.5%2.3%0.32%0.49%0.16%0.16%
Sep 202689.3%6.4%1.2%1.8%0.5%0.5%0.17%0.17%
Oct 202691%4.4%1.9%1.9%0.28%0.28%0.14%0%

How has branded search for Tailscale and Zscaler Private Access changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand zero trust network access platforms in October 2026?

2 changes

  1. In October 2026, Tailscale gained share of searches among zero trust network access platforms in New Zealand, from 89.3% to 91%.

  2. In October 2026, Zscaler Private Access rose from 8th to 7th among zero trust network access platforms in New Zealand.

How are Tailscale’s and Zscaler Private Access’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tailscale’s and Zscaler Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tailscale

1 branded search term

  • tailscale

Zscaler Private Access

1 branded search term

  • zscaler private access

How the Brand Demand Index is measured

Other head-to-heads among zero trust network access platforms

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