SuMei vs The Monarch:Which is more popular by branded search in New Zealand?

Name: SuMei vs The Monarch: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, SuMei had more branded searches than The Monarch among pukekohe restaurants in New Zealand. SuMei was estimated to have 1.3K branded searches compared to The Monarch’s 210, and held a 74.9% Share of Search versus The Monarch’s 12.6%.

Share of Search among pukekohe restaurants in New Zealand in August 2026Which is more popular in search, SuMei or The Monarch?

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Which is more popular in search, SuMei or The Monarch?

Compare Pukekohe restaurants in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

SuMei and The Monarch among pukekohe restaurants in New Zealand, by month

Month	SuMei	Jessica’s Restaurant	The Monarch
Oct 2025	72%	15.5%	12.5%
Nov 2025	65.1%	21%	14%
Dec 2025	72.8%	15%	12.2%
Jan 2026	77%	11.5%	11.5%
Feb 2026	73.3%	10.7%	16%
Mar 2026	72.3%	11%	16.8%
Apr 2026	76%	9.5%	14.5%
May 2026	78.1%	9.8%	12.1%
Jun 2026	78.6%	10.7%	10.7%
Jul 2026	83.2%	8.4%	8.4%
Aug 2026	74.9%	12.6%	12.6%
Sep 2026	—	—	—

How has the SuMei and The Monarch comparison changed over the last 12 months?

3 findings

SuMei was ahead of The Monarch in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, SuMei’s estimated Share of Search among pukekohe restaurants in New Zealand moved from 72% to 74.9%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
Across the 11 months ending August 2026, The Monarch’s estimated Share of Search among pukekohe restaurants in New Zealand moved from 12.5% to 12.6%, and its estimated monthly branded searches held steady at 210.

How did search popularity change for New Zealand pukekohe restaurants in August 2026?

2 changes

In August 2026, The Monarch gained estimated Share of Search among pukekohe restaurants in New Zealand, from 8.4% to 12.6%.
In August 2026, SuMei lost estimated Share of Search among pukekohe restaurants in New Zealand, from 83.2% to 74.9%.

How each brand is measured

Brandwave collects information about searches that people make online using SuMei’s and The Monarch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.