How popular isSuMei in search?
In August 2026, there were an estimated 1.3K branded searches for SuMei in New Zealand which held steady over the last 11 months. SuMei holds 74.9% estimated Share of Search among New Zealand pukekohe restaurants and is ranked 1st of 3 competitors for search popularity.
SuMei74.9%
Jessica’s Restaurant12.6%- The Monarch12.6%
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Which pukekohe restaurants compete with SuMei?
Share of Search by month for SuMei, Jessica’s Restaurant, The Monarch. The figures are in the table below the chart.
View monthly share of search table
| Month | SuMei | Jessica’s Restaurant | The Monarch |
|---|---|---|---|
| Oct 2025 | 72% | 15.5% | 12.5% |
| Nov 2025 | 65.1% | 21% | 14% |
| Dec 2025 | 72.8% | 15% | 12.2% |
| Jan 2026 | 77% | 11.5% | 11.5% |
| Feb 2026 | 73.3% | 10.7% | 16% |
| Mar 2026 | 72.3% | 11% | 16.8% |
| Apr 2026 | 76% | 9.5% | 14.5% |
| May 2026 | 78.1% | 9.8% | 12.1% |
| Jun 2026 | 78.6% | 10.7% | 10.7% |
| Jul 2026 | 83.2% | 8.4% | 8.4% |
| Aug 2026 | 74.9% | 12.6% | 12.6% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.9% | 1.3K | -10.1% | -8.4 points | |
| 2, held 2nd | 12.6% | 210 | +50% | +4.2 points | |
| 3, held 3rd | 12.6% | 210 | +50% | +4.2 points |
1.
SuMei74.9%
held 1st · 1.3K estimated branded searches · -10.1% vs prior month · -8.4 points
12.6%
held 2nd · 210 estimated branded searches · +50% vs prior month · +4.2 points
12.6%
held 3rd · 210 estimated branded searches · +50% vs prior month · +4.2 points
Compare search popularity between SuMei and its closest rivals
How has branded search demand for SuMei changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SuMei in New Zealand held steady, from 1.2K to 1.3K.
- Across the 11 months ending August 2026, SuMei’s estimated Share of Search among pukekohe restaurants in New Zealand increased from 72% to 74.9%.
- Across the 11 months ending August 2026, SuMei’s estimated Share of Search among pukekohe restaurants in New Zealand peaked at 83.2% in July 2026 and was lowest at 65.1% in November 2025.
How did search popularity change for New Zealand pukekohe restaurants in August 2026?
3 changes
In August 2026, Jessica’s Restaurant gained estimated Share of Search among pukekohe restaurants in New Zealand, from 8.4% to 12.6%.
In August 2026, The Monarch gained estimated Share of Search among pukekohe restaurants in New Zealand, from 8.4% to 12.6%.
In August 2026, SuMei lost estimated Share of Search among pukekohe restaurants in New Zealand, from 83.2% to 74.9%.
How is SuMei measured?
Brandwave collects information about searches that people make online using SuMei’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- sumei
- sumei menu
- sumei pukekohe
- sumei restaurant
Do you work for SuMei? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is SuMei your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.