Sudima Christchurch Airport vs The George:Which is more popular by branded search in New Zealand?
In August 2026, Sudima Christchurch Airport had more branded searches than The George among christchurch hotels in New Zealand. Sudima Christchurch Airport was estimated to have 12.5K branded searches compared to The George’s 4.4K, and held a 27.7% Share of Search versus The George’s 9.7%.
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Which is more popular in search, Sudima Christchurch Airport or The George?
Compare the Christchurch hotels travellers choose for city, event and airport stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sudima Christchurch Airport, The George. The figures are in the table below the chart.
View monthly share of search table
| Month | Sudima Christchurch Airport | Rydges Latimer Christchurch | Novotel Christchurch Cathedral Square | The George | Crowne Plaza Christchurch | Hotel Montreal |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 25.1% | 23% | 7.7% | 9.3% | 4.9% |
| Nov 2025 | 29.5% | 25% | 22.5% | 7.9% | 9.1% | 6% |
| Dec 2025 | 29.1% | 24.4% | 24.2% | 7.4% | 8.8% | 6% |
| Jan 2026 | 28.7% | 24.2% | 25% | 8.6% | 8.8% | 4.7% |
| Feb 2026 | 28.3% | 23.7% | 25.1% | 8.8% | 8.5% | 5.7% |
| Mar 2026 | 28.6% | 26.2% | 23.9% | 7.7% | 8.9% | 4.8% |
| Apr 2026 | 29.2% | 24.6% | 25% | 7.5% | 9% | 4.9% |
| May 2026 | 28.3% | 24% | 24.1% | 7.1% | 10.5% | 6% |
| Jun 2026 | 29.6% | 25.1% | 21.5% | 7.5% | 11% | 5.2% |
| Jul 2026 | 27.9% | 23.6% | 23.2% | 9.6% | 10.6% | 5% |
| Aug 2026 | 27.7% | 23.8% | 23.5% | 9.7% | 9.4% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sudima Christchurch Airport and The George comparison changed over the last 12 months?
3 findings
- Sudima Christchurch Airport was ahead of The George in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sudima Christchurch Airport’s estimated Share of Search among christchurch hotels in New Zealand moved from 30% to 27.7%, and its estimated monthly branded searches held steady at 12.5K.
- Across the 11 months ending August 2026, The George’s estimated Share of Search among christchurch hotels in New Zealand moved from 7.7% to 9.7%, and its estimated monthly branded searches moved from 3.2K to 4.4K.
How did search popularity change for New Zealand christchurch hotels in August 2026?
1 change

The George’s estimated Share of Search among christchurch hotels in New Zealand has gained ground for 3 months in a row, from 7.1% to 9.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sudima Christchurch Airport’s and The George’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sudima Christchurch Airport
3 branded search terms
- sudima christchurch
- sudima christchurch airport memorial avenue harewood christchurch
- sudima christchurch airport shuttle
The George
4 branded search terms
- george hotel christchurch
- the george accommodation
- the george hotel
- the george hotel chch

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