Storage Depot vs Storage King:Which is more popular by branded search in New Zealand?
In August 2026, Storage King had more branded searches than Storage Depot among self storage companies in New Zealand. Storage King was estimated to have 5.8K branded searches compared to Storage Depot’s 90, and held a 16.7% Share of Search versus Storage Depot’s 0.26%.
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Which is more popular in search, Storage Depot or Storage King?
Compare the self storage companies New Zealanders rent storage units from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Storage King, Storage Depot. The figures are in the table below the chart.
View monthly share of search table
| Month | StorageBox | Storage King | Kennards Self Storage | Storage Depot | LocknLeave |
|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 20.4% | 5.7% | 0.37% | 0.2% |
| Nov 2025 | 73.3% | 20.7% | 5.7% | 0.28% | 0.11% |
| Dec 2025 | 76.4% | 17.8% | 5.5% | 0.25% | 0.08% |
| Jan 2026 | 77.5% | 16.3% | 5.8% | 0.22% | 0.12% |
| Feb 2026 | 73.3% | 20.1% | 6.2% | 0.33% | 0.15% |
| Mar 2026 | 69.6% | 22.2% | 7.6% | 0.42% | 0.19% |
| Apr 2026 | 75.9% | 17.5% | 6.1% | 0.3% | 0.15% |
| May 2026 | 73.8% | 18.6% | 7.3% | 0.21% | 0.12% |
| Jun 2026 | 72.7% | 20% | 6.9% | 0.3% | 0.17% |
| Jul 2026 | 75.7% | 16.2% | 7.7% | 0.28% | 0.12% |
| Aug 2026 | 75.2% | 16.7% | 7.7% | 0.26% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Storage Depot and Storage King comparison changed over the last 12 months?
3 findings
- Storage King was ahead of Storage Depot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Storage Depot’s estimated Share of Search among self storage companies in New Zealand moved from 0.37% to 0.26%, and its estimated monthly branded searches moved from 130 to 90.
- Across the 11 months ending August 2026, Storage King’s estimated Share of Search among self storage companies in New Zealand moved from 20.4% to 16.7%, and its estimated monthly branded searches moved from 7.2K to 5.8K.
How did search popularity change for New Zealand self storage companies in August 2026?
2 changes
Estimated monthly branded searches for Storage Depot in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
Estimated monthly branded searches for Storage King in New Zealand fell 20% over 11 measured months, from 7.2K to 5.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Storage Depot’s and Storage King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Storage Depot
6 branded search terms
- storage depot
- storage depot near me
- storage depot nz
- storage depot self storage
- storagedepot
- storagedepot near me
Storage King
14 branded search terms
- avondale storage king
- hamilton storage king
- henderson storage king
- storage king
- storage king botany north
- storage king botany south
- storage king near me
- storage king nz
- storage king rates
- storage king self storage
- storage king st lukes
- storageking
- storageking co nz
- storageking near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.