Brandwave

Stoneleigh vs Yealands:Which is more popular by branded search in New Zealand?

In August 2026, Stoneleigh had more branded searches than Yealands among wine brands in New Zealand. Stoneleigh was estimated to have 1.3K branded searches compared to Yealands’ 970, and held a 4.2% Share of Search versus Yealands’ 3.2%.

Share of Search among wine brands in New Zealand in August 2026Which is more popular in search, Stoneleigh or Yealands?
Stoneleigh4.2%1.3K searches
vs
Yealands3.2%970 searches

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Which is more popular in search, Stoneleigh or Yealands?

Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Stoneleigh and Yealands among wine brands in New Zealand, by month

Share of Search by month for Stoneleigh, Yealands. The figures are in the table below the chart.

View monthly share of search table
MonthCloudy BayChurch RoadMatuaSaint ClairVilla MariaStoneleighOyster BayYealandsKim CrawfordMud HouseGiesenBrancott Estate
Oct 202530.9%27.6%9.4%7.9%7.5%2.4%3.4%2.8%2.8%2.3%1.5%1.6%
Nov 202541.6%20.3%8.2%7.4%6.9%2.3%3.2%3.1%2.2%2.3%1.4%1.2%
Dec 202541.7%23.4%6.5%5.9%5.8%2.5%4.1%2%1.9%3.5%1.4%1.3%
Jan 202640.7%24.9%7.2%6.4%6.1%2.7%2.8%2.2%1.9%2.3%1.3%1.3%
Feb 202641.5%22.3%8%7.5%5.8%2.3%3%2.4%2.5%2.2%1.3%1.2%
Mar 202635.6%21.1%11.9%8.2%6.9%3%3%2.7%2.4%2.4%1.4%1.4%
Apr 202633.2%24.1%12%7.9%5.6%3.3%3.6%2.5%2.7%2.5%1.6%1.1%
May 202627.9%24.7%12%8.7%8.8%2.8%4%2.5%3.2%2.7%1.7%1.1%
Jun 202624.9%22%19.8%6.8%8.2%3.3%3.8%2.8%2.3%2.7%2.1%1.2%
Jul 202627.1%27.3%12.1%7.5%6.7%3.8%4.4%2.3%2.8%2.7%1.9%1.4%
Aug 202627.4%23.8%13.5%7.5%7.3%4.2%4%3.2%2.8%2.8%2.1%1.3%
Sep 2026————————————

How has the Stoneleigh and Yealands comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: Stoneleigh took it in December 2025, Yealands took it in February 2026, Stoneleigh took it in March 2026.
  • Across the 11 months ending August 2026, Stoneleigh’s estimated Share of Search among wine brands in New Zealand moved from 2.4% to 4.2%, and its estimated monthly branded searches moved from 910 to 1.3K.
  • Across the 11 months ending August 2026, Yealands’ estimated Share of Search among wine brands in New Zealand moved from 2.8% to 3.2%, and its estimated monthly branded searches moved from 1.1K to 970.

How did search popularity change for New Zealand wine brands in August 2026?

  1. In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.

  2. Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Stoneleigh’s and Yealands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stoneleigh

7 branded search terms

  • stoneleigh
  • stoneleigh near me
  • stoneleigh new zealand
  • stoneleigh nz
  • stoneleigh pinot noir
  • stoneleigh sauvignon blanc
  • stoneleigh wine

Yealands

10 branded search terms

  • peter yealands
  • yealands
  • yealands co nz
  • yealands near me
  • yealands new zealand
  • yealands nz
  • yealands pinot noir
  • yealands rose
  • yealands sauvignon
  • yealands wine

How the Brand Demand Index is measured

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