Star Insure vs Trade Me Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Trade Me Insurance had more branded searches than Star Insure among car and home insurers in New Zealand. Trade Me Insurance was estimated to have 5.8K branded searches compared to Star Insure’s 4.2K, and held a 1.8% Share of Search versus Star Insure’s 1.3%.
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Which is more popular in search, Star Insure or Trade Me Insurance?
Compare insurers selling car, home, and contents cover to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Me Insurance, Star Insure. The figures are in the table below the chart.
View monthly share of search table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.3% | 15.9% | 15.3% | 3.5% | 2.8% | 2% | 2.2% | 1.4% | 0.7% |
| Nov 2025 | 34.3% | 20.6% | 18.2% | 14.7% | 3.3% | 2.7% | 1.9% | 2.1% | 1.4% | 0.68% |
| Dec 2025 | 34.3% | 21% | 18.5% | 15% | 2.8% | 2.7% | 1.9% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 37.1% | 18.6% | 16.2% | 16.1% | 3.6% | 2.4% | 2.1% | 1.9% | 1.2% | 0.62% |
| Feb 2026 | 37.9% | 19.2% | 16.9% | 13.7% | 3.7% | 2.5% | 2.2% | 1.7% | 1.4% | 0.78% |
| Mar 2026 | 35.1% | 21.4% | 16% | 15.4% | 3.4% | 2.7% | 2% | 1.8% | 1.4% | 0.74% |
| Apr 2026 | 33.7% | 20.6% | 18.4% | 14.7% | 3.3% | 3.1% | 2.3% | 1.8% | 1.3% | 0.86% |
| May 2026 | 33.9% | 20.6% | 18.2% | 14.9% | 3.3% | 2.6% | 2.3% | 1.8% | 1.5% | 0.86% |
| Jun 2026 | 34.1% | 20.4% | 17.9% | 15% | 3.9% | 2.5% | 2.3% | 1.8% | 1.3% | 0.84% |
| Jul 2026 | 34.5% | 20.6% | 18.2% | 14.8% | 3.3% | 2.5% | 2.4% | 1.8% | 1.3% | 0.67% |
| Aug 2026 | 34% | 20.7% | 18.6% | 14.9% | 3.2% | 2.5% | 2.3% | 1.8% | 1.3% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Star Insure and Trade Me Insurance comparison changed over the last 12 months?
3 findings
- Trade Me Insurance was ahead of Star Insure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Star Insure’s estimated Share of Search among car and home insurers in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 4.5K to 4.2K.
- Across the 11 months ending August 2026, Trade Me Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 7.1K to 5.8K.
How did search popularity change for New Zealand car and home insurers in August 2026?
1 change
Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Star Insure’s and Trade Me Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Star Insure
5 branded search terms
- Star Insurance
- star insurance new zealand
- star insurance nz
- star insurance specialists
- star insure
Trade Me Insurance
10 branded search terms
- trade me car insurance
- trade me car insurance nz
- trade me contents insurance
- trade me home insurance
- trade me house insurance
- Trade Me Insurance
- trade me insurance car
- trade me insurance nz
- trademe car insurance
- trademe insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.