Brandwave

Stahlwille vs Wera:Which is more popular?

In September 2026, Wera had more branded searches than Stahlwille among hand tool brands in New Zealand. Wera had about 1,120 branded searches, while Stahlwille had 190. Wera made up 9.6% of all hand tool brand searches we track, and Stahlwille accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about hand tool brands, Wera appeared in two of the five answers and Stahlwille in none.

Among hand tool brands in New Zealand in September 2026

Who do people search for more?

Wera, about 6 searches for every 1 for Stahlwille

Wera 1.1K searchesStahlwille 190 searches

Who does AI mention more?

Wera, mentioned in 2 of 5 answers, Stahlwille in 0

Wera in 2 of 5Stahlwille in 0 of 5

Who does AI recommend more?

Wera, the only one of the two named

Wera first in 2Stahlwille never named

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Top hand tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stahlwille did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Bahco2nd
  3. Stanley3rd
  4. Knipex4th
  5. Kincrome5th
  6. Wera6th
  7. Wiha7th
  8. Irwin8th
  9. Teng Tools–
  10. +1 more
  11. Stahlwille–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kincrome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wiha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teng Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stahlwille0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about hand tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stahlwille or Wera more popular in search?

This chart shows how often people search Google for Stahlwille and Wera by name. Each line represents a brand's share of searches for all 12 hand tool brands we track, month by month, from searches in New Zealand.

Stahlwille and Wera among hand tool brands in New Zealand, by month

Share of searches by month for Wera, Stahlwille. The figures are in the table below the chart.

View monthly share of searches table
MonthBahcoKnipexKincromeStanleyWeraWihaTeng ToolsGearWrenchIrwinStahlwilleSidchromeStanley
Oct 202518.7%16.4%18%10.3%7.4%7.2%8.9%6.6%1.8%2%1.6%1.2%
Nov 202520.7%15.8%17%9.4%9.9%7.7%7.9%5.2%1.9%1.6%1.7%1.2%
Dec 202523.7%15.4%16.6%11.7%9%6.6%6.5%5.1%1.8%1.5%1.1%0.89%
Jan 202619.7%16%15.9%10%8.4%7.6%8.9%6.5%2.1%1.8%1.5%1.6%
Feb 202621%16.1%13%10.6%10.6%7.8%8.1%6.4%2%2%1.7%0.78%
Mar 202618.6%19.2%13.3%11.1%9.1%7.5%8.9%6.4%1.9%1.7%1.2%0.92%
Apr 202617.4%17.9%14.1%12.3%9.2%7.9%8%6.4%2.1%2%1.7%0.96%
May 202617.7%19.7%14%10.1%9%7.9%8.4%6.9%1.8%2%2%0.45%
Jun 202617.7%20.6%13.8%10.4%8.7%7.4%8.7%7.1%1.9%1.8%1.4%0.42%
Jul 202620.1%19%14.3%9.8%9.9%8.1%7.4%5.6%2%1.6%1.5%0.73%
Aug 202618.6%20.1%13.9%9.2%9.8%9.2%7.3%6%2.3%1.5%1.4%0.7%
Sep 202620.1%18.1%14.9%10.8%9.6%7.4%7.2%6.5%1.6%1.6%1.3%0.94%

How has the Stahlwille and Wera comparison changed over the last 12 months?

3 findings
  • Wera was ahead of Stahlwille in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Stahlwille’s share of searches among hand tool brands in New Zealand moved from 2% to 1.6%, and its estimated monthly branded searches held steady at 190.
  • Across the 12 months ending September 2026, Wera’s share of searches among hand tool brands in New Zealand moved from 7.4% to 9.6%, and its estimated monthly branded searches moved from 700 to 1.1K.

How did search popularity change for New Zealand hand tool brands in September 2026?

2 changes

  1. In September 2026, Stanley overtook Wera to rank 4th among hand tool brands in New Zealand, with 10.8% of the searches.

  2. Estimated monthly branded searches for Wera in New Zealand rose 60% over 12 measured months, from 700 to 1.1K in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Stahlwille’s and Wera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stahlwille

7 branded search terms

  • stahlwille
  • stahlwille de
  • stahlwille hand tools
  • stahlwille socket set
  • stahlwille spanner
  • stahlwille tool
  • stahlwille tool kit

Wera

13 branded search terms

  • wera advent calendar
  • wera allen keys
  • wera allen wrenches
  • wera hex keys
  • wera screwdrivers
  • wera set screwdriver
  • wera socket set
  • wera spanner set
  • wera tool check
  • wera tools
  • wera tools allen keys
  • wera torque screwdriver
  • wera torque wrench

How the Brand Demand Index is measured

Other head-to-heads among hand tool brands

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