Southern Electrical vs Whitburn Electrical:Which is more popular by branded search in New Zealand?
In August 2026, Southern Electrical had more branded searches than Whitburn Electrical among dunedin electrical contractors in New Zealand. Southern Electrical was estimated to have 130 branded searches compared to Whitburn Electrical’s 50, and held a 15.7% Share of Search versus Whitburn Electrical’s 6%.
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Which is more popular in search, Southern Electrical or Whitburn Electrical?
Compare Dunedin electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Electrical, Whitburn Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Tansley Electrical | Southern Electrical | Aotea Electric Southern | Leading Electrical Dunedin | Sam I Am Electrical | Whitburn Electrical |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 21.3% | 12% | 6.7% | 4% | 2.7% |
| Nov 2025 | 54.3% | 18.6% | 14.3% | 4.3% | 5.7% | 2.9% |
| Dec 2025 | 48.3% | 24.1% | 15.5% | 5.2% | 3.4% | 3.4% |
| Jan 2026 | 45.3% | 21.3% | 16% | 5.3% | 8% | 4% |
| Feb 2026 | 41.9% | 19.4% | 22.6% | 8.1% | 4.8% | 3.2% |
| Mar 2026 | 48.7% | 19.2% | 15.4% | 9% | 5.1% | 2.6% |
| Apr 2026 | 43.1% | 23.1% | 10.8% | 10.8% | 7.7% | 4.6% |
| May 2026 | 49.3% | 18.7% | 12% | 9.3% | 5.3% | 5.3% |
| Jun 2026 | 46.3% | 22.4% | 10.4% | 10.4% | 7.5% | 3% |
| Jul 2026 | 44.3% | 22.9% | 14.3% | 10% | 5.7% | 2.9% |
| Aug 2026 | 49.4% | 15.7% | 10.8% | 10.8% | 7.2% | 6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Southern Electrical and Whitburn Electrical comparison changed over the last 12 months?
3 findings
- Southern Electrical was ahead of Whitburn Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Southern Electrical’s estimated Share of Search among dunedin electrical contractors in New Zealand moved from 21.3% to 15.7%, and its estimated monthly branded searches moved from 160 to 130.
- Across the 11 months ending August 2026, Whitburn Electrical’s estimated Share of Search among dunedin electrical contractors in New Zealand moved from 2.7% to 6%, and its estimated monthly branded searches moved from 20 to 50.
How did search popularity change for New Zealand dunedin electrical contractors in August 2026?
2 changes
In August 2026, Whitburn Electrical gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 2.9% to 6%.
In August 2026, Southern Electrical lost estimated Share of Search among dunedin electrical contractors in New Zealand, from 22.9% to 15.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Southern Electrical’s and Whitburn Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Southern Electrical
3 branded search terms
- southern electrical
- southern electrical dunedin
- southernelectrical
Whitburn Electrical
1 branded search term
- whitburn electrical
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.