How popular isSouthern Electrical in search?
In August 2026, there were an estimated 130 branded searches for Southern Electrical in New Zealand which is down 18.8% over the last 11 months. Southern Electrical holds 15.7% estimated Share of Search among New Zealand dunedin electrical contractors and is ranked 2nd of 6 competitors for search popularity.
Tansley Electrical49.4%
Southern Electrical15.7%
Aotea Electric Southern10.8%
Leading Electrical Dunedin10.8%
Sam I Am Electrical7.2%
Whitburn Electrical6%
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Which dunedin electrical contractors compete with Southern Electrical?
Share of Search by month for Tansley Electrical, Southern Electrical, Aotea Electric Southern, Leading Electrical Dunedin, Sam I Am Electrical, Whitburn Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Tansley Electrical | Southern Electrical | Aotea Electric Southern | Leading Electrical Dunedin | Sam I Am Electrical | Whitburn Electrical |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 21.3% | 12% | 6.7% | 4% | 2.7% |
| Nov 2025 | 54.3% | 18.6% | 14.3% | 4.3% | 5.7% | 2.9% |
| Dec 2025 | 48.3% | 24.1% | 15.5% | 5.2% | 3.4% | 3.4% |
| Jan 2026 | 45.3% | 21.3% | 16% | 5.3% | 8% | 4% |
| Feb 2026 | 41.9% | 19.4% | 22.6% | 8.1% | 4.8% | 3.2% |
| Mar 2026 | 48.7% | 19.2% | 15.4% | 9% | 5.1% | 2.6% |
| Apr 2026 | 43.1% | 23.1% | 10.8% | 10.8% | 7.7% | 4.6% |
| May 2026 | 49.3% | 18.7% | 12% | 9.3% | 5.3% | 5.3% |
| Jun 2026 | 46.3% | 22.4% | 10.4% | 10.4% | 7.5% | 3% |
| Jul 2026 | 44.3% | 22.9% | 14.3% | 10% | 5.7% | 2.9% |
| Aug 2026 | 49.4% | 15.7% | 10.8% | 10.8% | 7.2% | 6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.4% | 410 | +32.3% | +5.1 points | |
| 2, held 2nd | 15.7% | 130 | -18.8% | -7.2 points | |
| 3, held 3rd | 10.8% | 90 | -10% | -3.4 points | |
| 4, held 4th | 10.8% | 90 | +28.6% | +0.8 points | |
| 5, held 5th | 7.2% | 60 | +50% | +1.5 points | |
| 6, held 6th | 6% | 50 | +150% | +3.2 points |
49.4%
held 1st · 410 estimated branded searches · +32.3% vs prior month · +5.1 points
15.7%
held 2nd · 130 estimated branded searches · -18.8% vs prior month · -7.2 points
10.8%
held 3rd · 90 estimated branded searches · -10% vs prior month · -3.4 points
10.8%
held 4th · 90 estimated branded searches · +28.6% vs prior month · +0.8 points
7.2%
held 5th · 60 estimated branded searches · +50% vs prior month · +1.5 points
held 6th · 50 estimated branded searches · +150% vs prior month · +3.2 points
Compare search popularity between Southern Electrical and its closest rivals
- Southern Electrical vs Aotea Electric Southern: compare search popularity
- Southern Electrical vs Leading Electrical Dunedin: compare search popularity
- Southern Electrical vs Sam I Am Electrical: compare search popularity
- Southern Electrical vs Whitburn Electrical: compare search popularity
- Compare Southern Electrical with any brand
How has branded search demand for Southern Electrical changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Southern Electrical in New Zealand fell from 160 to 130.
- Across the 11 months ending August 2026, Southern Electrical’s estimated Share of Search among dunedin electrical contractors in New Zealand decreased from 21.3% to 15.7%.
- Across the 11 months ending August 2026, Southern Electrical’s estimated Share of Search among dunedin electrical contractors in New Zealand peaked at 24.1% in December 2025 and was lowest at 15.7% in August 2026.
How did search popularity change for New Zealand dunedin electrical contractors in August 2026?
6 changes
In August 2026, Tansley Electrical gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 44.3% to 49.4%.
In August 2026, Whitburn Electrical gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 2.9% to 6%.
In August 2026, Sam I Am Electrical gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 5.7% to 7.2%.
In August 2026, Leading Electrical Dunedin gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 10% to 10.8%.
In August 2026, Southern Electrical lost estimated Share of Search among dunedin electrical contractors in New Zealand, from 22.9% to 15.7%.
In August 2026, Aotea Electric Southern lost estimated Share of Search among dunedin electrical contractors in New Zealand, from 14.3% to 10.8%.
How is Southern Electrical measured?
Brandwave collects information about searches that people make online using Southern Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- southern electrical
- southern electrical dunedin
- southernelectrical
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