Smuggler vs Stabicraft:Which is more popular by branded search in New Zealand?
In August 2026, Stabicraft had more branded searches than Smuggler among boat brands in New Zealand. Stabicraft was estimated to have 4.7K branded searches compared to Smuggler’s 320, and held a 38.8% Share of Search versus Smuggler’s 2.7%.
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Which is more popular in search, Smuggler or Stabicraft?
Compare the trailer boat brands New Zealand fishers and boaties buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stabicraft, Smuggler. The figures are in the table below the chart.
View monthly share of search table
| Month | Stabicraft | Rayglass | Haines Hunter | Senator Boats | Extreme Boats | Surtees | Smuggler | Quintrex | Buccaneer |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 14.9% | 15.2% | 9.8% | 11% | 9.5% | 2% | 1.2% | 1.1% |
| Nov 2025 | 39.8% | 14.4% | 13.5% | 10.1% | 9.2% | 8.4% | 2.2% | 1.4% | 1.1% |
| Dec 2025 | 34.8% | 14% | 17.3% | 10.3% | 9.2% | 10.3% | 2.1% | 1.2% | 0.73% |
| Jan 2026 | 34.6% | 13.8% | 19.1% | 11% | 8% | 9.6% | 1.9% | 1.1% | 0.95% |
| Feb 2026 | 33.8% | 15% | 16.1% | 11.1% | 9.6% | 10.9% | 1.8% | 1.1% | 0.64% |
| Mar 2026 | 33.6% | 17.1% | 13.4% | 10% | 8.4% | 10.1% | 1.9% | 4.8% | 0.71% |
| Apr 2026 | 34% | 14.9% | 14.1% | 12.4% | 9.3% | 10.5% | 2.8% | 1.4% | 0.72% |
| May 2026 | 35.1% | 16.2% | 12.1% | 11.3% | 9.7% | 11.6% | 2.1% | 1.2% | 0.73% |
| Jun 2026 | 34.1% | 15.9% | 14.3% | 10.3% | 9.8% | 10.3% | 3.1% | 1.3% | 0.78% |
| Jul 2026 | 34.6% | 16.8% | 14.1% | 10.4% | 8.7% | 10.5% | 2.6% | 1.5% | 0.79% |
| Aug 2026 | 38.8% | 15.1% | 12.4% | 11.5% | 9.3% | 8.7% | 2.7% | 1.1% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Smuggler and Stabicraft comparison changed over the last 12 months?
3 findings
- Stabicraft was ahead of Smuggler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smuggler’s estimated Share of Search among boat brands in New Zealand moved from 2% to 2.7%, and its estimated monthly branded searches moved from 280 to 320.
- Across the 11 months ending August 2026, Stabicraft’s estimated Share of Search among boat brands in New Zealand moved from 35.3% to 38.8%, and its estimated monthly branded searches moved from 5K to 4.7K.
How did search popularity change for New Zealand boat brands in August 2026?
2 changes
In August 2026, Stabicraft gained estimated Share of Search among boat brands in New Zealand, from 34.6% to 38.8%.
Estimated monthly branded searches for Smuggler in New Zealand rose 14.3% over 11 measured months, from 280 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Smuggler’s and Stabicraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smuggler
3 branded search terms
- smuggler boat
- smuggler for sale
- smuggler marine
Stabicraft
26 branded search terms
- 1450 stabicraft
- 1550 stabicraft
- 1850 stabicraft
- matt watson stabicraft
- stabicraft
- stabicraft 1450
- stabicraft 1450 price
- stabicraft 1550
- stabicraft 1550 for sale
- stabicraft 1550 price
- stabicraft 1650
- stabicraft 1850
- stabicraft 1850 price
- stabicraft 2050
- stabicraft 2100
- stabicraft 2750 price
- stabicraft 389
- stabicraft 459
- stabicraft 509
- stabicraft boat
- stabicraft boats for sale
- stabicraft com
- stabicraft for sale
- stabicraft marine
- stabicraft near me
- stabicraft nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.