Brandwave

SmartSuite vs Softr:Which is more popular?

In September 2026, Softr had more branded searches than SmartSuite among no-code database platforms in New Zealand. Softr had about 4,440 branded searches, while SmartSuite had 30. Softr made up 63.3% of all no-code database platform searches we track, and SmartSuite accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about no-code database platforms, SmartSuite and Softr each appeared in two of the five answers. SmartSuite and Softr were each mentioned first in two of the four answers that named either.

Among no-code database platforms in New Zealand in September 2026

Who do people search for more?

Softr, about 148 searches for every 1 for SmartSuite

Softr 4.4K searchesSmartSuite 30 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

SmartSuite in 2 of 5Softr in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

SmartSuite first in 2Softr first in 2

Follow SmartSuite vs Softr and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top no-code database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SmartSuite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Softr was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SmartSuite and Softr were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airtable1st
  2. Baserow2nd
  3. SmartSuite3rd
  4. NocoDB4th
  5. Softr5th
  6. Knack5th
  7. SeaTable–
  8. Stackby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airtable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baserow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Softr2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NocoDB2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartSuite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SeaTable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stackby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about no-code database platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is SmartSuite or Softr more popular in search?

This chart shows how often people search Google for SmartSuite and Softr by name. Each line represents a brand's share of searches for all eight no-code database platforms we track, month by month, from searches in New Zealand.

SmartSuite and Softr among no-code database platforms in New Zealand, by month

Share of searches by month for Softr, SmartSuite. The figures are in the table below the chart.

View monthly share of searches table
MonthSoftrAirtableBaserowNocoDBSmartSuiteSeaTableKnackStackby
Oct 202566.9%29.4%1.1%1.3%0.49%0.37%0.25%0.12%
Nov 202567.7%29%1.1%0.76%0.46%0.61%0.3%0.15%
Dec 202566.9%29.5%1.3%1.3%0.37%0.37%0.18%0.18%
Jan 202662.8%34%0.57%1.3%0.57%0.28%0.28%0.14%
Feb 202658.1%38.3%1.1%1.1%0.64%0.16%0.32%0.16%
Mar 202658.5%38%1.2%1.2%0.52%0.26%0.26%0.13%
Apr 202662.9%33.8%1.3%0.98%0.42%0.28%0.28%0.14%
May 202658.8%38.2%0.92%0.92%0.53%0.26%0.26%0.13%
Jun 202663.2%34.1%0.99%0.99%0.28%0.14%0.14%0.14%
Jul 202663%34%0.99%0.99%0.43%0.14%0.28%0.14%
Aug 202662.7%34%1.3%0.71%0.71%0.28%0.14%0.14%
Sep 202663.3%34.2%0.71%0.71%0.43%0.29%0.14%0.14%

How has the SmartSuite and Softr comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand no-code database platforms in September 2026?

2 changes
  1. In September 2026, Softr gained share of searches among no-code database platforms in New Zealand, from 62.7% to 63.3%.

  2. Estimated monthly branded searches for SmartSuite in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using SmartSuite’s and Softr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SmartSuite

1 branded search term

  • smartsuite

Softr

3 branded search terms

  • softr
  • softr io
  • softr notion

How the Brand Demand Index is measured

Other head-to-heads among no-code database platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.