Brandwave

ServiceTitan vs Tradify:Which is more popular in New Zealand?

In September 2026, Tradify had more branded searches than ServiceTitan among field service management platforms in New Zealand. Tradify had about 4,450 branded searches, while ServiceTitan had 90. Tradify made up 44.7% of all field service management platform searches we track, and ServiceTitan accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about field service management platforms, Tradify appeared in three of the five answers and ServiceTitan in one. Tradify was mentioned before ServiceTitan in three out of four answers that named either.

Among field service management platforms in New Zealand in September 2026

Who do people search for more?

Tradify, about 49 searches for every 1 for ServiceTitan

Tradify 4.5K searchesServiceTitan 90 searches

Who does AI mention more?

Tradify, mentioned in 3 of 5 answers, ServiceTitan in 1

Tradify in 3 of 5ServiceTitan in 1 of 5

Who does AI recommend more?

Tradify, named ahead of ServiceTitan in 3 of 4 answers

Tradify first in 3ServiceTitan first in 1

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Top field service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tradify was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceTitan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tradify was listed before ServiceTitan in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tradify1st
  2. ServiceTitan2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tradify3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ServiceTitan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about field service management platforms

5 answers
  • Asked ChatGPT

    “Which field service management platform should I use in New Zealand?”

    1. 1Tradify
  • Asked ChatGPT

    “What are the best field service management platforms in New Zealand?”

    1. 1Tradify
  • Asked ChatGPT

    “What's the best field service management platform in New Zealand for trades jobs?”

    1. 1Tradify
  • Searched Google, AI Overview

    “field service management software”

    1. 2ServiceTitan
  • Searched Google, AI Overview

    “job scheduling software”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is ServiceTitan or Tradify more popular in search?

    This chart shows how often people search Google for ServiceTitan and Tradify by name. Each line represents a brand's share of searches for all nine field service management platforms we track, month by month, from searches in New Zealand.

    ServiceTitan and Tradify among field service management platforms in New Zealand, by month

    Share of searches by month for Tradify, ServiceTitan. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTradifyServiceTitan
    Nov 202541%1%
    Dec 202543.3%1%
    Jan 202647.5%0.96%
    Feb 202645.3%0.91%
    Mar 202646.7%0.59%
    Apr 202644.8%0.7%
    May 202650.7%0.65%
    Jun 202643.6%0.68%
    Jul 202645.7%0.72%
    Aug 202616.4%0.18%
    Sep 202644.7%0.9%
    Oct 2026——

    How has branded search for ServiceTitan and Tradify changed in New Zealand over the last 12 months?

    3 findings

    How did search popularity change for New Zealand field service management platforms in September 2026?

    2 changes
    1. In September 2026, Tradify overtook Jobber to become the leader among field service management platforms in New Zealand, with 44.7% of the searches.

    2. In September 2026, ServiceTitan gained share of searches among field service management platforms in New Zealand, from 0.18% to 0.9%.

    How are ServiceTitan’s and Tradify’s branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using ServiceTitan’s and Tradify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    ServiceTitan

    1 branded search term

    • servicetitan

    Tradify

    3 branded search terms

    • Tradify
    • tradify app
    • tradifyhq

    How the Brand Demand Index is measured

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    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.