Brandwave

Semrush vs StoryChief:Which is more popular in New Zealand?

In October 2026, Semrush had more branded searches than StoryChief among content marketing platforms in New Zealand. Semrush had about 1,650 branded searches, while StoryChief had 10. Semrush made up 8.6% of all content marketing platform searches we track, and StoryChief accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about content marketing platforms, Semrush appeared in three of the five answers and StoryChief in two. Semrush was mentioned before StoryChief in two out of three answers that named either.

Among content marketing platforms in New Zealand in October 2026

Who do people search for more?

Semrush, about 165 searches for every 1 for StoryChief

Semrush 1.6K searchesStoryChief 10 searches

Who does AI mention more?

Semrush, mentioned in 3 of 5 answers, StoryChief in 2

Semrush in 3 of 5StoryChief in 2 of 5

Who does AI recommend more?

Semrush, named ahead of StoryChief in 2 of 3 answers

Semrush first in 2StoryChief first in 1

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Top content marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. StoryChief was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Semrush was listed before StoryChief in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. Semrush2nd
  3. CoSchedule3rd
  4. Optimizely4th
  5. StoryChief5th
  6. Mailchimp6th
  7. Planable7th
  8. Contently–
  9. Skyword–
  10. Uberflip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoSchedule2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StoryChief2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimizely1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contently0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uberflip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Semrush or StoryChief more popular in search?

This chart shows how often people search Google for Semrush and StoryChief by name. Each line represents a brand's share of searches for all ten content marketing platforms we track, month by month, from searches in New Zealand.

Semrush and StoryChief among content marketing platforms in New Zealand, by month

Share of searches by month for Semrush, StoryChief. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpHubSpotSemrushOptimizelyPlanableContentlyCoScheduleSkywordStoryChiefUberflip
Nov 202560.2%28.5%7.9%1.9%0.69%0.37%0.16%0.04%0.08%0.04%
Dec 202559.1%28.8%8.1%2.3%1%0.42%0.12%0.06%0.06%0%
Jan 202649.9%36.1%10%2.4%1.1%0.25%0.2%0.05%0.05%0.05%
Feb 202655.2%32.2%9%2.2%0.96%0.18%0.14%0.05%0.05%0.05%
Mar 202654.7%32.3%9.2%2.2%0.96%0.33%0.15%0.07%0.04%0.04%
Apr 202651.5%36.5%8.4%2%0.89%0.38%0.13%0.08%0.04%0.04%
May 202651.1%36.5%8.4%2.5%0.89%0.3%0.13%0.04%0.04%0.04%
Jun 202647.4%40.9%7.8%2.3%1%0.27%0.2%0.04%0.04%0%
Jul 202654.9%32.2%9.1%2.2%1.2%0.32%0.09%0.05%0.05%0%
Aug 202646.4%39.8%9.4%2.8%0.98%0.33%0.19%0.09%0.05%0.05%
Sep 202651.7%35.9%8.4%2.5%0.9%0.38%0.09%0.04%0.04%0.04%
Oct 202651.4%35.7%8.6%2.5%1.1%0.47%0.16%0.05%0.05%0.05%

How has branded search for Semrush and StoryChief changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand content marketing platforms in October 2026?

2 changes

  1. Estimated monthly branded searches for StoryChief in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

  2. Estimated monthly branded searches for Semrush in New Zealand fell 15.4% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are Semrush’s and StoryChief’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Semrush’s and StoryChief’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Semrush

8 branded search terms

  • semrush
  • semrush keyword analysis
  • semrush keyword tool
  • semrush keywords
  • semrush reports
  • semrush site audit
  • sites like semrush
  • tool semrush

StoryChief

2 branded search terms

  • storychief
  • storychief ai

How the Brand Demand Index is measured

Other head-to-heads among content marketing platforms

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