Semrush vs Skyword:Which is more popular in New Zealand?
In October 2026, Semrush had more branded searches than Skyword among content marketing platforms in New Zealand. Semrush had about 1,650 branded searches, while Skyword had 10. Semrush made up 8.6% of all content marketing platform searches we track, and Skyword accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about content marketing platforms, Semrush appeared in three of the five answers and Skyword in none.
Who do people search for more?
Semrush, about 165 searches for every 1 for Skyword
Who does AI mention more?
Semrush, mentioned in 3 of 5 answers, Skyword in 0
Who does AI recommend more?
Semrush, the only one of the two named
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Top content marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skyword did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HubSpot1st- Semrush2nd
CoSchedule3rd
Optimizely4th
StoryChief5th
Mailchimp6th
Planable7th
Contently–
Skyword–
Uberflip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Planable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CoSchedule2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- StoryChief2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimizely1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Contently0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uberflip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about content marketing platforms
5 answers
Asked ChatGPT
“Which content marketing platform should I use in New Zealand?”
Asked ChatGPT
“What are the best content marketing platforms in New Zealand?”
Asked ChatGPT
“What's the best content marketing platform in New Zealand for a marketing team?”
Searched Google, AI Overview
“content marketing platforms”
Searched Google, AI Overview
“content planning software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Semrush or Skyword more popular in search?
This chart shows how often people search Google for Semrush and Skyword by name. Each line represents a brand's share of searches for all ten content marketing platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Semrush, Skyword. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mailchimp | HubSpot | Semrush | Optimizely | Planable | Contently | CoSchedule | Skyword | StoryChief | Uberflip |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 60.2% | 28.5% | 7.9% | 1.9% | 0.69% | 0.37% | 0.16% | 0.04% | 0.08% | 0.04% |
| Dec 2025 | 59.1% | 28.8% | 8.1% | 2.3% | 1% | 0.42% | 0.12% | 0.06% | 0.06% | 0% |
| Jan 2026 | 49.9% | 36.1% | 10% | 2.4% | 1.1% | 0.25% | 0.2% | 0.05% | 0.05% | 0.05% |
| Feb 2026 | 55.2% | 32.2% | 9% | 2.2% | 0.96% | 0.18% | 0.14% | 0.05% | 0.05% | 0.05% |
| Mar 2026 | 54.7% | 32.3% | 9.2% | 2.2% | 0.96% | 0.33% | 0.15% | 0.07% | 0.04% | 0.04% |
| Apr 2026 | 51.5% | 36.5% | 8.4% | 2% | 0.89% | 0.38% | 0.13% | 0.08% | 0.04% | 0.04% |
| May 2026 | 51.1% | 36.5% | 8.4% | 2.5% | 0.89% | 0.3% | 0.13% | 0.04% | 0.04% | 0.04% |
| Jun 2026 | 47.4% | 40.9% | 7.8% | 2.3% | 1% | 0.27% | 0.2% | 0.04% | 0.04% | 0% |
| Jul 2026 | 54.9% | 32.2% | 9.1% | 2.2% | 1.2% | 0.32% | 0.09% | 0.05% | 0.05% | 0% |
| Aug 2026 | 46.4% | 39.8% | 9.4% | 2.8% | 0.98% | 0.33% | 0.19% | 0.09% | 0.05% | 0.05% |
| Sep 2026 | 51.7% | 35.9% | 8.4% | 2.5% | 0.9% | 0.38% | 0.09% | 0.04% | 0.04% | 0.04% |
| Oct 2026 | 51.4% | 35.7% | 8.6% | 2.5% | 1.1% | 0.47% | 0.16% | 0.05% | 0.05% | 0.05% |
How has branded search for Semrush and Skyword changed in New Zealand over the last 12 months?
3 findings
- Semrush was ahead of Skyword in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Semrush’s share of searches among content marketing platforms in New Zealand moved from 7.9% to 8.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending October 2026, Skyword’s share of searches among content marketing platforms in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand content marketing platforms in October 2026?
1 change
Estimated monthly branded searches for Semrush in New Zealand fell 15.4% over 12 measured months, from 1.9K to 1.6K in October 2026.
How are Semrush’s and Skyword’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Semrush’s and Skyword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among content marketing platforms
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