Rothbury vs Vision Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Rothbury had more branded searches than Vision Insurance among ashburton insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Vision Insurance’s 50, and held an 11.4% Share of Search versus Vision Insurance’s 0.31%.
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Which is more popular in search, Rothbury or Vision Insurance?
Compare Ashburton insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rothbury, Vision Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Rothbury | Cartwrights Insurance Advisers | Vision Insurance | ABC Insurance |
|---|---|---|---|---|---|
| Oct 2025 | 86.9% | 12.1% | 0.53% | 0.42% | 0.05% |
| Nov 2025 | 86.9% | 12.1% | 0.49% | 0.49% | 0.06% |
| Dec 2025 | 86.2% | 12.5% | 0.54% | 0.62% | 0.08% |
| Jan 2026 | 87.2% | 11.8% | 0.31% | 0.5% | 0.13% |
| Feb 2026 | 87.3% | 11.8% | 0.31% | 0.5% | 0.12% |
| Mar 2026 | 85.6% | 13.2% | 0.42% | 0.65% | 0.12% |
| Apr 2026 | 84.3% | 14.4% | 0.44% | 0.74% | 0.15% |
| May 2026 | 86.8% | 12.1% | 0.49% | 0.49% | 0.12% |
| Jun 2026 | 86.9% | 11.9% | 0.55% | 0.37% | 0.24% |
| Jul 2026 | 87.1% | 12% | 0.49% | 0.31% | 0.12% |
| Aug 2026 | 87.7% | 11.4% | 0.43% | 0.31% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Rothbury and Vision Insurance comparison changed over the last 12 months?
3 findings
- Rothbury was ahead of Vision Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among ashburton insurance brokers in New Zealand moved from 12.1% to 11.4%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
- Across the 11 months ending August 2026, Vision Insurance’s estimated Share of Search among ashburton insurance brokers in New Zealand moved from 0.42% to 0.31%, and its estimated monthly branded searches moved from 80 to 50.
How did search popularity change for New Zealand ashburton insurance brokers in August 2026?
2 changes
In August 2026, Rothbury lost estimated Share of Search among ashburton insurance brokers in New Zealand, from 12% to 11.4%.
Estimated monthly branded searches for Vision Insurance in New Zealand fell 37.5% over 11 measured months, from 80 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rothbury’s and Vision Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rothbury
11 branded search terms
- rothbury ashburton
- rothbury co nz
- rothbury insurance
- rothbury insurance ashburton
- rothbury insurance nz
- rothbury nz
- rothbury queenstown
- rothbury rotorua
- rothbury timaru
- rothbury whangarei
- rothbury.co.nz
Vision Insurance
2 branded search terms
- vision insurance ashburton
- vision insurance nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.