Roof Guru vs TW Roofing:Which is more popular by branded search in New Zealand?
In August 2026, Roof Guru had more branded searches than TW Roofing among napier roofing companies in New Zealand. Roof Guru was estimated to have 100 branded searches compared to TW Roofing’s 20, and held a 66.7% Share of Search versus TW Roofing’s 13.3%.
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Which is more popular in search, Roof Guru or TW Roofing?
Compare Napier roofing companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roof Guru, TW Roofing. The figures are in the table below the chart.
View monthly share of search table
| Month | Roof Guru | Hornby Roofing | TW Roofing |
|---|---|---|---|
| Oct 2025 | 57.1% | 14.3% | 28.6% |
| Nov 2025 | 72.7% | 9.1% | 18.2% |
| Dec 2025 | 66.7% | 25% | 8.3% |
| Jan 2026 | 66.7% | 16.7% | 16.7% |
| Feb 2026 | 61.5% | 23.1% | 15.4% |
| Mar 2026 | 76.9% | 15.4% | 7.7% |
| Apr 2026 | 66.7% | 16.7% | 16.7% |
| May 2026 | 80% | 10% | 10% |
| Jun 2026 | 71.4% | 14.3% | 14.3% |
| Jul 2026 | 75% | 15% | 10% |
| Aug 2026 | 66.7% | 20% | 13.3% |
| Sep 2026 | — | — | — |
How has the Roof Guru and TW Roofing comparison changed over the last 12 months?
3 findings
- Roof Guru was ahead of TW Roofing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roof Guru’s estimated Share of Search among napier roofing companies in New Zealand moved from 57.1% to 66.7%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, TW Roofing’s estimated Share of Search among napier roofing companies in New Zealand moved from 28.6% to 13.3%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand napier roofing companies in August 2026?
2 changes
In August 2026, TW Roofing gained estimated Share of Search among napier roofing companies in New Zealand, from 10% to 13.3%.
In August 2026, Roof Guru lost estimated Share of Search among napier roofing companies in New Zealand, from 75% to 66.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Roof Guru’s and TW Roofing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roof Guru
2 branded search terms
- roof guru
- roofguru
TW Roofing
1 branded search term
- tw roofing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.