Rogz vs Ruffwear:Which is more popular?
In September 2026, Ruffwear had more branded searches than Rogz among dog collar brands in New Zealand. Ruffwear had about 480 branded searches, while Rogz had 10. Ruffwear made up 29.3% of all dog collar brand searches we track, and Rogz accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about dog collar brands, Ruffwear appeared in three of the five answers and Rogz in two. Rogz was mentioned before Ruffwear in two out of three answers.
Who do people search for more?
Ruffwear, about 48 searches for every 1 for Rogz
Who does AI mention more?
Ruffwear, mentioned in 3 of 5 answers, Rogz in 2
Who does AI recommend more?
Rogz, named ahead of Ruffwear in 2 of 3 answers
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Top dog collar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ruffwear was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rogz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rogz was listed before Ruffwear in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EzyDog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ruffwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rogz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Julius-K90 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog collar brands
5 answers
Asked ChatGPT
“Which dog collar brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dog collar brands in New Zealand?”
Asked ChatGPT
“What's the best dog collar brand in New Zealand for a strong puller?”
Searched Google, AI Overview
“dog collars nz”
Searched Google, AI Overview
“dog lead and collar”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rogz or Ruffwear more popular in search?
This chart shows how often people search Google for Rogz and Ruffwear by name. Each line represents a brand's share of searches for all five dog collar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ruffwear, Rogz. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | Ruffwear | EzyDog | Julius-K9 | Rogz |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 23.2% | 18.8% | 5.1% | 0% |
| Nov 2025 | 52.1% | 27.9% | 11.4% | 7.9% | 0.71% |
| Dec 2025 | 51% | 27.3% | 16.8% | 4.9% | 0% |
| Jan 2026 | 46.5% | 30.6% | 15.3% | 7% | 0.64% |
| Feb 2026 | 52.5% | 28.1% | 13.7% | 5% | 0.72% |
| Mar 2026 | 58.2% | 25.5% | 12.4% | 3.3% | 0.65% |
| Apr 2026 | 53.6% | 28.9% | 12.7% | 4.2% | 0.6% |
| May 2026 | 53% | 28.6% | 14.3% | 4.2% | 0% |
| Jun 2026 | 57.4% | 25.2% | 12.3% | 4.5% | 0.65% |
| Jul 2026 | 59.4% | 22.9% | 14.1% | 2.9% | 0.59% |
| Aug 2026 | 53% | 28.6% | 15.5% | 3% | 0% |
| Sep 2026 | 54.3% | 29.3% | 11.6% | 4.3% | 0.61% |
How has the Rogz and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Rogz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rogz’s share of searches among dog collar brands in New Zealand moved from 0% to 0.61%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog collar brands in New Zealand moved from 23.2% to 29.3%, and its estimated monthly branded searches moved from 320 to 480.
How did search popularity change for New Zealand dog collar brands in September 2026?
2 changes
In September 2026, Ruffwear gained share of searches among dog collar brands in New Zealand, from 28.6% to 29.3%.
In September 2026, Rogz gained share of searches among dog collar brands in New Zealand, from 0% to 0.61%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rogz’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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