RNZ National vs The Edge:Which is more popular by branded search in New Zealand?
In August 2026, RNZ National had more branded searches than The Edge among radio stations in New Zealand. RNZ National was estimated to have 45.9K branded searches compared to The Edge’s 5.6K, and held a 20.2% Share of Search versus The Edge’s 2.5%.
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Which is more popular in search, RNZ National or The Edge?
Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RNZ National, The Edge. The figures are in the table below the chart.
View monthly share of search table
| Month | Newstalk ZB | RNZ National | The Rock | The Breeze | Radio Hauraki | More FM | The Hits | ZM | Coast | The Edge | Magic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 22.9% | 11.4% | 8.3% | 5.1% | 7.6% | 4.7% | 3.5% | 5.4% | 3% | 1.8% |
| Nov 2025 | 24.1% | 24% | 9.8% | 10.2% | 5.7% | 6.7% | 4.5% | 3.6% | 5.9% | 3.1% | 2.4% |
| Dec 2025 | 26.6% | 22.6% | 9.7% | 9.3% | 6.4% | 6.7% | 4.4% | 3.5% | 6.6% | 2.8% | 1.4% |
| Jan 2026 | 27.4% | 24.4% | 8.1% | 8% | 6.5% | 6.6% | 4.5% | 4.4% | 6% | 2.9% | 1.1% |
| Feb 2026 | 26.8% | 23.1% | 8.8% | 7.8% | 6.4% | 8.1% | 5% | 4.8% | 5.4% | 2.9% | 0.94% |
| Mar 2026 | 27.9% | 24.5% | 8.9% | 7.8% | 5.4% | 7.9% | 4.3% | 4% | 5.5% | 2.9% | 0.82% |
| Apr 2026 | 29.9% | 25.7% | 8.1% | 9.5% | 4.8% | 6.2% | 3.8% | 4% | 4.8% | 2.5% | 0.73% |
| May 2026 | 26.1% | 23.3% | 9.4% | 9% | 5.1% | 7.7% | 5% | 4.6% | 6% | 3.2% | 0.62% |
| Jun 2026 | 26.8% | 23.7% | 9.1% | 8.6% | 5.2% | 7.6% | 5.3% | 4.1% | 6.2% | 2.8% | 0.61% |
| Jul 2026 | 27.3% | 24.1% | 10% | 8.3% | 5.3% | 6.5% | 5.9% | 4.1% | 5.2% | 2.8% | 0.59% |
| Aug 2026 | 27.5% | 20.2% | 15% | 7.6% | 6.6% | 6.4% | 4.6% | 4.6% | 4.5% | 2.5% | 0.63% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the RNZ National and The Edge comparison changed over the last 12 months?
3 findings
- RNZ National was ahead of The Edge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand moved from 22.9% to 20.2%, and its estimated monthly branded searches moved from 54.3K to 45.9K.
- Across the 11 months ending August 2026, The Edge’s estimated Share of Search among radio stations in New Zealand moved from 3% to 2.5%, and its estimated monthly branded searches moved from 7.2K to 5.6K.
How did search popularity change for New Zealand radio stations in August 2026?
2 changes
In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.
The Edge’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using RNZ National’s and The Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RNZ National
24 branded search terms
- checkpoint rnz
- morning report rnz
- nine to noon rnz
- rnz afternoons
- rnz checkpoint
- rnz listen live
- rnz live
- rnz live stream
- rnz morning report
- RNZ National
- rnz national live
- rnz national on demand
- rnz national radio
- rnz national radio live
- rnz national schedule
- rnz nights
- rnz nine to noon
- rnz panel
- rnz radio
- rnz saturday morning
- rnz sunday morning
- rnz the panel
- saturday morning rnz
- sunday morning rnz
The Edge
13 branded search terms
- 94.2 the edge
- listen live the edge
- listen to the edge radio live
- The Edge
- the edge fm
- the edge fm live
- the edge fm radio
- the edge listen live
- the edge live
- the edge nz
- the edge radio
- the edge radio live
- the edge radio station
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.