Raid vs Ripcord:Which is more popular by branded search in New Zealand?
In August 2026, Raid had more branded searches than Ripcord among insect spray brands in New Zealand. Raid was estimated to have 90 branded searches compared to Ripcord’s 10, and held a 7.3% Share of Search versus Ripcord’s 0.81%.
Follow Raid vs Ripcord and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Raid or Ripcord?
Compare the fly, ant and cockroach spray brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raid, Ripcord. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortein | Raid | Baygon | Ripcord |
|---|---|---|---|---|
| Oct 2025 | 90.1% | 7.3% | 1.7% | 0.86% |
| Nov 2025 | 91.7% | 7% | 0.78% | 0.52% |
| Dec 2025 | 92.1% | 6.1% | 1% | 0.81% |
| Jan 2026 | 91% | 7.6% | 0.37% | 0.93% |
| Feb 2026 | 90.2% | 8.1% | 0.5% | 1.3% |
| Mar 2026 | 91.5% | 6.4% | 0.8% | 1.3% |
| Apr 2026 | 90.6% | 7.7% | 0.85% | 0.85% |
| May 2026 | 92.3% | 5.1% | 1.9% | 0.64% |
| Jun 2026 | 88.5% | 8.8% | 2.7% | 0% |
| Jul 2026 | 91.7% | 6.7% | 0.83% | 0.83% |
| Aug 2026 | 90.2% | 7.3% | 1.6% | 0.81% |
| Sep 2026 | — | — | — | — |
How has the Raid and Ripcord comparison changed over the last 12 months?
3 findings
- Raid was ahead of Ripcord in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among insect spray brands in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 170 to 90.
- Across the 11 months ending August 2026, Ripcord’s estimated Share of Search among insect spray brands in New Zealand moved from 0.86% to 0.81%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand insect spray brands in August 2026?
2 changes
In August 2026, Raid gained estimated Share of Search among insect spray brands in New Zealand, from 6.7% to 7.3%.
Estimated monthly branded searches for Ripcord in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Raid’s and Ripcord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.