Brandwave

Raguletto vs Wattie's:Which is more popular?

In September 2026, Wattie's had more branded searches than Raguletto among pasta sauce brands in New Zealand. Wattie's had about 3,100 branded searches, while Raguletto had 20. Wattie's made up 50% of all pasta sauce brand searches we track, and Raguletto accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about pasta sauce brands, Wattie's appeared in two of the four answers and Raguletto in none.

Among pasta sauce brands in New Zealand in September 2026

Who do people search for more?

Wattie's, about 155 searches for every 1 for Raguletto

Wattie's 3.1K searchesRaguletto 20 searches

Who does AI mention more?

Wattie's, mentioned in 2 of 4 answers, Raguletto in 0

Wattie's in 2 of 4Raguletto in 0 of 4

Who does AI recommend more?

Wattie's, the only one of the two named

Wattie's first in 2Raguletto never named

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Top pasta sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wattie's was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Raguletto did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dolmio1st
  2. Leggo's2nd
  3. Mutti3rd
  4. Wattie's4th
  5. Barilla5th
  6. Raguletto–
  7. Sacla–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leggo's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dolmio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mutti3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wattie's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barilla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raguletto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sacla0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pasta sauce brands

4 answers

  • Asked ChatGPT

    “Which pasta sauce brand should I buy in New Zealand?”

    1. 1Leggo's
    2. 2Mutti
    3. 3Dolmio

  • Asked ChatGPT

    “What are the best pasta sauce brands in New Zealand?”

    1. 1Mutti
    2. 2Barilla
    3. 3Leggo's
    4. 4Dolmio
    5. 5Wattie's

  • Asked ChatGPT

    “What's the best pasta sauce brand in New Zealand for weeknight dinner?”

    1. 1Dolmio
    2. 2Leggo's
    3. 3Mutti

  • Searched Google, AI Overview

    “pasta sauce nz”

    1. 1Dolmio
    2. 2Wattie's
    3. 3Leggo's

  • Searched Google, AI Overview

    “tomato pasta sauce”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Raguletto or Wattie's more popular in search?

This chart shows how often people search Google for Raguletto and Wattie's by name. Each line represents a brand's share of searches for all seven pasta sauce brands we track, month by month, from searches in New Zealand.

Raguletto and Wattie's among pasta sauce brands in New Zealand, by month

Share of searches by month for Wattie's, Raguletto. The figures are in the table below the chart.

View monthly share of searches table
MonthWattie'sLeggo'sDolmioBarillaMuttiRagulettoSacla
Oct 202563.8%11.8%11.8%9.5%2.3%0.33%0.33%
Nov 202559.6%16.4%9.7%10.7%2.7%0.38%0.57%
Dec 202550.1%19.5%12.4%14.9%2.4%0.44%0.22%
Jan 202654.6%14.5%13%15.4%1.9%0.34%0.34%
Feb 202659.5%14.7%11.6%11.6%1.7%0.38%0.38%
Mar 202691.5%3.3%2.6%2.1%0.31%0.07%0.07%
Apr 202662.8%14%10.3%10.6%1.7%0.3%0.3%
May 202660.9%13%9.8%14.6%1.4%0.25%0.12%
Jun 202649%17.5%13.9%16.6%2.4%0.34%0.34%
Jul 202647.2%23%12.1%14.4%2.6%0.47%0.16%
Aug 202654.7%17.3%13.5%12.1%1.9%0.27%0.27%
Sep 202650%20.3%14.5%12.7%1.8%0.32%0.32%

How has the Raguletto and Wattie's comparison changed over the last 12 months?

3 findings
  • Wattie's was ahead of Raguletto in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Raguletto’s share of searches among pasta sauce brands in New Zealand moved from 0.33% to 0.32%, and its estimated monthly branded searches held steady at 20.
  • Across the 12 months ending September 2026, Wattie's’ share of searches among pasta sauce brands in New Zealand moved from 63.8% to 50%, and its estimated monthly branded searches moved from 3.8K to 3.1K.

How did search popularity change for New Zealand pasta sauce brands in September 2026?

1 change

  1. In September 2026, Wattie's lost share of searches among pasta sauce brands in New Zealand, from 54.7% to 50%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Raguletto’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Raguletto

3 branded search terms

  • raguletto
  • raguletto bolognese
  • raguletto pasta sauce

Wattie's

14 branded search terms

  • chilli beans watties
  • wattie s
  • wattie's
  • watties
  • watties beans
  • watties beetroot
  • watties big eat
  • watties chilli beans
  • watties ketchup
  • watties mexican beans
  • watties spaghetti
  • watties tomato
  • watties tomato paste
  • watties tomato puree

How the Brand Demand Index is measured

Other head-to-heads among pasta sauce brands

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