Radio Hauraki vs The Rock:Which is more popular by branded search in New Zealand?
In August 2026, The Rock had more branded searches than Radio Hauraki among radio stations in New Zealand. The Rock was estimated to have 34.1K branded searches compared to Radio Hauraki’s 14.9K, and held a 15% Share of Search versus Radio Hauraki’s 6.6%.
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Which is more popular in search, Radio Hauraki or The Rock?
Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Rock, Radio Hauraki. The figures are in the table below the chart.
View monthly share of search table
| Month | Newstalk ZB | RNZ National | The Rock | The Breeze | Radio Hauraki | More FM | The Hits | ZM | Coast | The Edge | Magic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 22.9% | 11.4% | 8.3% | 5.1% | 7.6% | 4.7% | 3.5% | 5.4% | 3% | 1.8% |
| Nov 2025 | 24.1% | 24% | 9.8% | 10.2% | 5.7% | 6.7% | 4.5% | 3.6% | 5.9% | 3.1% | 2.4% |
| Dec 2025 | 26.6% | 22.6% | 9.7% | 9.3% | 6.4% | 6.7% | 4.4% | 3.5% | 6.6% | 2.8% | 1.4% |
| Jan 2026 | 27.4% | 24.4% | 8.1% | 8% | 6.5% | 6.6% | 4.5% | 4.4% | 6% | 2.9% | 1.1% |
| Feb 2026 | 26.8% | 23.1% | 8.8% | 7.8% | 6.4% | 8.1% | 5% | 4.8% | 5.4% | 2.9% | 0.94% |
| Mar 2026 | 27.9% | 24.5% | 8.9% | 7.8% | 5.4% | 7.9% | 4.3% | 4% | 5.5% | 2.9% | 0.82% |
| Apr 2026 | 29.9% | 25.7% | 8.1% | 9.5% | 4.8% | 6.2% | 3.8% | 4% | 4.8% | 2.5% | 0.73% |
| May 2026 | 26.1% | 23.3% | 9.4% | 9% | 5.1% | 7.7% | 5% | 4.6% | 6% | 3.2% | 0.62% |
| Jun 2026 | 26.8% | 23.7% | 9.1% | 8.6% | 5.2% | 7.6% | 5.3% | 4.1% | 6.2% | 2.8% | 0.61% |
| Jul 2026 | 27.3% | 24.1% | 10% | 8.3% | 5.3% | 6.5% | 5.9% | 4.1% | 5.2% | 2.8% | 0.59% |
| Aug 2026 | 27.5% | 20.2% | 15% | 7.6% | 6.6% | 6.4% | 4.6% | 4.6% | 4.5% | 2.5% | 0.63% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Radio Hauraki and The Rock comparison changed over the last 12 months?
3 findings
- The Rock was ahead of Radio Hauraki in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Radio Hauraki’s estimated Share of Search among radio stations in New Zealand moved from 5.1% to 6.6%, and its estimated monthly branded searches moved from 12.2K to 14.9K.
- Across the 11 months ending August 2026, The Rock’s estimated Share of Search among radio stations in New Zealand moved from 11.4% to 15%, and its estimated monthly branded searches moved from 27.2K to 34.1K.
How did search popularity change for New Zealand radio stations in August 2026?
2 changes
In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.
In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.
How each brand is measured
Brandwave collects information about searches that people make online using Radio Hauraki’s and The Rock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Radio Hauraki
7 branded search terms
- hauraki
- hauraki fm
- hauraki nz
- hauraki radio
- Radio Hauraki
- radio hauraki nz
- radio hauraki waikato
The Rock
12 branded search terms
- fm the rock
- rova the rock
- The Rock
- the rock 2000
- the rock fm
- the rock fm new zealand
- the rock fm nz
- the rock fm station
- the rock nz
- the rock radio
- the rock radio station
- the rock rova
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.