Brandwave

Radio Hauraki vs RNZ National:Which is more popular by branded search in New Zealand?

In August 2026, RNZ National had more branded searches than Radio Hauraki among radio stations in New Zealand. RNZ National was estimated to have 45.9K branded searches compared to Radio Hauraki’s 14.9K, and held a 20.2% Share of Search versus Radio Hauraki’s 6.6%.

Share of Search among radio stations in New Zealand in August 2026Which is more popular in search, Radio Hauraki or RNZ National?
Radio Hauraki6.6%14.9K searches
vs
RNZ National20.2%45.9K searches
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Which is more popular in search, Radio Hauraki or RNZ National?

Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Radio Hauraki and RNZ National among radio stations in New Zealand, by month

Share of Search by month for RNZ National, Radio Hauraki. The figures are in the table below the chart.

View monthly share of search table
MonthNewstalk ZBRNZ NationalThe RockThe BreezeRadio HaurakiMore FMThe HitsZMCoastThe EdgeMagic
Oct 202526.3%22.9%11.4%8.3%5.1%7.6%4.7%3.5%5.4%3%1.8%
Nov 202524.1%24%9.8%10.2%5.7%6.7%4.5%3.6%5.9%3.1%2.4%
Dec 202526.6%22.6%9.7%9.3%6.4%6.7%4.4%3.5%6.6%2.8%1.4%
Jan 202627.4%24.4%8.1%8%6.5%6.6%4.5%4.4%6%2.9%1.1%
Feb 202626.8%23.1%8.8%7.8%6.4%8.1%5%4.8%5.4%2.9%0.94%
Mar 202627.9%24.5%8.9%7.8%5.4%7.9%4.3%4%5.5%2.9%0.82%
Apr 202629.9%25.7%8.1%9.5%4.8%6.2%3.8%4%4.8%2.5%0.73%
May 202626.1%23.3%9.4%9%5.1%7.7%5%4.6%6%3.2%0.62%
Jun 202626.8%23.7%9.1%8.6%5.2%7.6%5.3%4.1%6.2%2.8%0.61%
Jul 202627.3%24.1%10%8.3%5.3%6.5%5.9%4.1%5.2%2.8%0.59%
Aug 202627.5%20.2%15%7.6%6.6%6.4%4.6%4.6%4.5%2.5%0.63%
Sep 2026———————————

How has the Radio Hauraki and RNZ National comparison changed over the last 12 months?

How did search popularity change for New Zealand radio stations in August 2026?

  1. In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.

  2. In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Radio Hauraki’s and RNZ National’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Radio Hauraki

7 branded search terms

  • hauraki
  • hauraki fm
  • hauraki nz
  • hauraki radio
  • Radio Hauraki
  • radio hauraki nz
  • radio hauraki waikato

RNZ National

24 branded search terms

  • checkpoint rnz
  • morning report rnz
  • nine to noon rnz
  • rnz afternoons
  • rnz checkpoint
  • rnz listen live
  • rnz live
  • rnz live stream
  • rnz morning report
  • RNZ National
  • rnz national live
  • rnz national on demand
  • rnz national radio
  • rnz national radio live
  • rnz national schedule
  • rnz nights
  • rnz nine to noon
  • rnz panel
  • rnz radio
  • rnz saturday morning
  • rnz sunday morning
  • rnz the panel
  • saturday morning rnz
  • sunday morning rnz

How the Brand Demand Index is measured

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